Kick-Off Jan 28, 2013 FLCC 10

1. Kick-Off Jan 28, 2013 FLCC 10

2. Who are the Cheesy Riders? The Cheesy Riders are a national year round PepsiCo cycling team comprised of employees, family and friends. Partner with Enable to raise awareness of people with different abilities. Support charities such as the National MS Society, Children’s Medical Center, Make a Wish Foundation and many others. Our History 1988 1996 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Bike MS (160, $142K), Formed NMSS National Team Added LSC (31,$20K) & Wish 100 (79,$7K) Bike MS (173, $146K) & Reached Million $ Milestone, LSC (20, $10K), Wish 100 (100, 20K), Added TDC Rode from Plano to Atl Olympics for MS Bike MS (130,$100K) TDC (23,$7K), LSC (21 ,$10K) , Wish 100 (60,7K) Bike MS (170, $116K) Bike MS (163, $118K) Bike MS (149, $123K) Bike MS (152, $137K) Bike MS (152, $137K) Bike MS (106,$87K), LSC (15 ,$2K), Wish 100 (35,4K) Began as Mtn Bike Club 1st Yr to participate in Dallas Bike MS, 45 riders, 38K Raised) Bike MS (98 riders, $48K raised)

3. Plano Cheesy Riders Org Chart Plano Captain Vince Hicks • Funding & Budget • National Team Support • Enable partnership Red Balloon Ride Captain TBD Jersey Point Dawn Nix Marketing & Communication Josh Garrett Training Rides Elaine Roberts Bike MS Captain Denise Chochrek • Facilitate Design • Place Orders • Manages jersey sales and money collection • Ensures consistent communication across all mediums for all events • Develops marketing materials • Aligns with Cheetos Brand • Coordinates monthly training rides • Manage list of rallies for the year. Co-Captain Pak Meng Cham Co-Captain • Recruiting • Fundraising Incentives • Support Team • Recruiting • Fundraising Incentives • Support Team Jersey Distribution & sales FL HQ Open Website Marshall Parker Jan Team Kick Off Elaine R. Hotel Jennifer H Product Donations Open Facebook Twitter Ken Ballard June Bike MS Celebration Denise C. Team Dinner Pak Rest Stop/ Volunteers Open Bike Shop Point Max Chesser Cafeteria Tables HQ Open Team Tent Cathy Dial Cafeteria Tables PKWD Open Rest Stop Cathy Dial Volunteer Coordinator Cathy Dial

4. What’s up for 2013? • Signature Rides • Rides such as the Bike MS and the Red Balloon Ride where we get a huge number of Cheesy Riders (100+) to come out to both ride and raise money for a good cause. We will have 2 of these for 2013. • Fun Rides • Rides such as the Collin Classic, Tour Dallas, and Wild Ride, and Hotter n Hell that are less focused on fundraising and more of a “register and ride”. We want to focus on increasing our involvement in these rides. • Training Rides • Informal rides where we meet at the Frito HQ or other designated location to ride together as a team on designated routes. These are FREE!!!

5. New and Improved Website! • New version of Cheesyriders.org now rolled out! (Kudos to Marshall Parker!!!) • Improved capability to maintain membership lists • Event calendar can be easily maintained for every Cheesy Rider chapter • Link to our Facebook page to see pictures of Cheesy Rider events! • Go to www.cheesyriders.org to check it out!

6. Bike MS What is it? Charity bike ride supporting National Multiple Sclerosis Society When is it? May 4th & 5th Starts in Frisco ends at Texas Motor Speedway Who’s Invited to Join the Team? ANY PepsiCo/Frito Lay employee, friend, neighbor or family member who likes to ride a bike How good of a rider must I be? Any level – remember you don’t have to do the full distance or even both days. Whatever you can handle

7. Ride Options Full ride is two days and a little over 150 miles 2 half day rides – you can ride to lunch and the MS Society will bus you and your bike back to the Texas Motor Speedway Day 1 – 48 miles Day 2 – 30 miles Only ride 1 day – you do not have to ride both days Do what you can – ride as far as you can, catch one of the shuttles to lunch or the end of the ride. You can stop at any time. Day 1 of the race we will start as one team

8. Ride Overview SAG (Support & Gear) vehicles are available if you need a ride for ANY reason. Rest stops are approximately 10 miles apart and are stocked with food and fluids. Bathroom and bike repair services are also available. Frito Lay tent on Saturday and Sunday. Food and drink available on Saturday. Have your family meet you there How do I register? Registration Enter Team Name - Cheesy Riders {For link to work, play in presentation mode}

9. Ride Overview What if you don’t want to go home May 4th: Residence Inn (National MS Society will bus you there and store your bike for day 2) Rate: $79, 10 rooms blocked (ask for Cheesy Riders) Free Breakfast, in case you want the option to grab something if you are running late to TMS. Washer/Dryers if you want to wash/dry clothes. Walking distance from food: Wendy’s, Scholtzcky’s, Sonny Bryans BBQ, Taco Bueno, Italian Bistro, Snooty Pig café and Chevron gas station. Camping: There are a few people who camp at our tent

10. 2013 Jersey (same as last year) If you don’t have this one, and raise your $300 we will make sure you have one

11. Fundraising Minimum: $300 {$.80 of every dollar goes to research and supporting local services} The NMSS provides a website to help you fundraise You can also fundraise on Facebook or any social media you use PepsiCo Gift Match matches gifts of $25 or more

12. Fundraising Incentives Bike MS provides incentives and contests Bike MS has special perks for the Top 100 fundraisers Top fundraising Cheesy Riders will get a special edition jersey

13. Bike MS, Jr. • Kids between 5 years old and 11 years old can participate in Bike MS, Jr.  This is a special Bike MS ride exclusively for junior MS champions on Saturday, May 4th, 2013 at Texas Motor Speedway.  • Kids Ride participants will enjoy: • Exclusive cycling time in separate age groups for younger (5-8) and older (9-11) participants; • A shorter and safer vehicle free course • Low $25 registration fee, with no fundraising minimum • Learning Civic Responsibility through fundraising for a good cause • All Kids Ride participants must be accompanied by an adult 18 years of age or older. However, parents do NOT have to be registered for the main Bike MS: Sam’s Club ride in order to register their children for Kids Ride. • Those that raise $100 will receive a Cheesy Rider Jersey

14. Volunteers • Every year we host the last rest stop on Day 1 of Bike MS • Great Opportunity to support the ride • Get family involved (teens can use this for service points) • Hang out with great people • Volunteers can come and go, full day not required • You just need to be old enough to hold a bike and be prepared to be thanked a lot by very tired cyclists • For more info contact Cathy Dial, Cathy.Dial@pepsico.com

15. How to Join Cheesy Riders Join the team by signing up on the website: www.cheesyriders.org Joining the team is separate from signing up for the charity rides with the Cheesy Riders (You can sign up for Bike MS by following the link on our web page)

16. Justin Martin

17. Event Day Logistics • Expo – Frisco Embassy Suites, Friday from 4-9pm • Start on Saturday – 7am sharp! Anyone trying to start after 8am will be SAG’d to the 1st rest stop. NO EXCEPTIONS! • MS will transport 2 pieces of luggage for free • Car Passes will be handed out in April Logistics Meeting • RV’s – Free, no hookups / free shuttles to hotels / free to camp • Ride Marshals; Sam Montag, sam@bikemart.com • Every team with 50 or more riders, MUST have a Ride Marshal • Volunteers; Lee Kilborn, 469-619-4703

18. February Training • Feb 2nd • 8am 2hr Spin Classes Frito Lay Fitness Center • 8am 15-25 mile Tri Shop Plano • 9am 25 mile Richardson Bike Mart Frisco • Feb 9th • 8am 2hr Spin Classes Frito Lay Fitness Center • 8am 15-25 mile Tri Shop Plano • 9am 25 mile Richardson Bike Mart Frisco • Feb 16th • 8am 2hr Spin Classes Frito Lay Fitness Center • 8am 15-25 mile Tri Shop Plano • 9am 25 mile Richardson Bike Mart Frisco • Feb 23rd • 8am 2hr Spin Classes Frito Lay Fitness Center • 8am 15-25 mile Tri Shop Plano • 9am 25 mile Richardson Bike Mart Frisco

19. March Training • March TBD – Bike MS Rider Logistics and Preparedness Meeting • March 2nd • 8am 15-25 mile Tri Shop Plano • 9am 25 mile Richardson Bike Mart Frisco • Cheesy Striders 1 mile, 5K Addison Walk MS • March 9th • 8am 12, 24, 36 miles FLHQ Training • March 16th • See www.cheesyriders.org • March 23rd • See www.cheesyriders.org • March 30th • See www.cheesyriders.org

20. April Training April 6th 8, 20, 30 miles Tour Dallas – Downtown Dallas April 13th 23,42, 63 miles Lancaster Country Ride April 20th 26, 52 miles Cheesy Rider Training Ride – Celina (also Bike MS Houston to Austin) April 27th 22, 40, 63 miles Muenster Germanfest Rally

21. Strategies for Success • Training updates on event calendar • www.cheesyriders.org • Volunteers to lead Group Rides • A, B & C (no drop rides) • EPO

22. IT AIN’T EASY BEING CHEESY! • THANK YOU! • Sign up at our website to stay on mailing list • Sign Up Today for Bike MS before Registration Costs Go Up • Tell your friends and family about us

23. Q&A Any Cheesy Rider questions contact Vince Hicks, Vincent.J.Hicks@pepsico.com For Bike MS 2013 contact Denise Chochrek, Denise.Chochrek@pepsico.com or Pak Meng Cham, PakMeng.Cham@pepsico.com