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Company Overview. [date & name of CEO]. General Instructions. Use your own background and logo. Do not use this PPT - it is only a template Follow the instructions precisely Notice the bracketed instructions [xxx] Insert images, excel, files etc. where appropriate
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Company Overview [date & name of CEO]
General Instructions • Use your own background and logo. Do not use this PPT - it is only a template • Follow the instructions precisely • Notice the bracketed instructions [xxx] • Insert images, excel, files etc. where appropriate • Try to limit yourself to one slide as much as possible • Use graphics / charts instead of text whenever is possible • Quote research at every occasion • Not everything is relevant to everyone, use your head…
IPO • [what you do? In one sentence] • [what is unique about you? One sentence] • [Your edge over the world… one sentence] • [where are you going? One…] • We target a float on AIM/LSE by [date] • We seek to raise GBP XXm new money at GBP XXXm pre-money valuation
Background • [country] company • XX employees • Offices in [countries] • [add anything strong and impressive about you up to 6 points on top of the 3 above]
Holding Structure • [make a table or a chart showing shareholders / percentage… just the major ones]
What do we do? • [one sentence in the middle describing it all in the most simple way possible]
The Problem / Opportunity • [Describe the problems or opportunities you attack/address]
The Solution • [General description]
Our Products / Services • [Specific descriptions]
Our Edge (USP) • […over others… or why we are smarter… or why we will succeed where others fail… or why we will simply do better… etc.]
Intellectual Property • [Patents, trade marks, registrations… only if significant!]
Our Business • [Who do we sell to? What do we sell them?]
Business Model • [direct? Channel? Tenders? Partners ? Resellers? Bids?] • [how much per unit / per hour / how do we charge ? What do we charge for?] • [Geographical focus?]
Market Potential • [What is the size of the relevant market?] • [what is your current market share?] • [where is the opportunity?] • [charts, graphs etc.]
Market Trends • [where is the market going? What influences it? Is it growing? Shrinking ? Use numbers and examples…]
Existing Clients • [use logos everywhere…pictures of cutomers… projects… work you have done…list names…mainly logos…]
Deals in Progress • [Use the Pipeline excel sheet and insert it here…] • Paste as Picture for best results
Competition • [Explain the competitive landscape, show logos of competition … main ones…]
Financial Projections • [insert here the Projections Excel sheet. Make sure to fill it completely and with care] • Paste as Picture for best results
Float Rationale [why do you need to go public? In 3 bullets max. Do not confuse with the next slide… this one talks about how being public will help you and why you need the money in essence]
Use of Proceeds • [what will you use the money for? Line by line with numbers… only main items like R&D of new products or global marketing, market share expansion, buying companies etc. be specific about the amounts for each item]
Management Team • [One liner about each + key employees or board members]
Summary • [Repeat the IPO slide]