1 / 15

MKT 438 Academic Professor / tutorialrank.com

For more course tutorials visit<br>www.tutorialrank.com<br>MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course)<br>MKT 438 Week 1 DQ 1 (UOP Course)<br>MKT 438 Week 1 DQ 2 (UOP Course)<br>MKT 438 Week 1 DQ 3 (UOP Course)<br>MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course)<br>MKT 438 Week 2 DQ 1 (UOP Course)<br>MKT 438 Week 2 DQ 2 (UOP Course)<br>MKT 438 Week 2 DQ 3 (UOP Course)<br>MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course)<br>MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course)<br>MKT 438 Week 3 DQ 1 (UOP Course)<br>MKT 438 Week 3 DQ 2 (UOP Course)<br>MKT 438 Week 3 DQ 3 (UOP Course)<br>MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course)<br>MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation (UOP Course)<br>MKT 438 Week 4 DQ 1 (UOP Course)<br>MKT 438 Week 4 DQ 2 (UOP Course)<br>MKT 438 Week 4 DQ 3 (UOP Course)<br>MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (UOP Course)<br>MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) (UOP Course)<br>MKT 438 Week 5 DQ 1 (UOP Course)<br>MKT 438 Week 5 DQ 2 (UOP Course)<br>MKT 438 Week 5 DQ 3 (UOP Course)<br> <br><br><br><br>

eloxa
Download Presentation

MKT 438 Academic Professor / tutorialrank.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com

  2. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Final Exam Guide (UOP Course) MKT 438 Entire Course (UOP Course) MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course) MKT 438 Week 1 DQ 1 (UOP Course) MKT 438 Week 1 DQ 2 (UOP Course) MKT 438 Week 1 DQ 3 (UOP Course) MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course) MKT 438 Week 2 DQ 1 (UOP Course) MKT 438 Week 2 DQ 2 (UOP Course) MKT 438 Week 2 DQ 3 (UOP Course) MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course) MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course) Complete the Final Examination. 1.         The objective of public relations is to sell: 2.         The R-A-C-E approach to defining public relations includes the following components: 3.         The job of public relations professional is very much that of an “interpreter,” where he interprets:

  3. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 1 DQ 2 (UOP Course) MKT 438 Week 1 DQ 1 (UOP Course) Which PR communication tool do you feel is the most effective? Why? Should a company be concerned with public opinion? Why or why not?

  4. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (UOP Course) MKT 438 Week 1 DQ 3 (UOP Course) Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth. Compare and contrast these definitions in your paper. Explain why you think there are so many different definitions of PR. What role does PR play in your organization? Explain your answer.

  5. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 2 DQ 2 (UOP Course) MKT 438 Week 2 DQ 1 (UOP Course) At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?   What are some positive and negative aspects of publicity?

  6. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper (UOP Course) MKT 438 Week 2 DQ 3 (UOP Course) How would PR research impact a PR team?  Give an example. Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu Select a PR scenario from the following list: An organization is planning to introduce a new product or service in another country. An organization wants to position itself as a leader in embracing diversity in the workplace.

  7. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 3 DQ 2 (UOP Course) MKT 438 Week 3 DQ 1 (UOP Course) What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage? What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  8. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper (UOP Course) MKT 438 Week 3 DQ 3 (UOP Course) Resources: University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications. Write a 1,050- to 1,400-word paper in which you complete the following: • Explain the organizational and societal functions of PR. • Identify an issue within that organization that would have both organizational and societal implications. How critical is the internal communications process in PR? Explain.

  9. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 4 DQ 1 (UOP Course) MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper (UOP Course) Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign. • Identify the organization’s publics. • Identify the risks in the strategy. Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  10. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK What potential effects can a crisis have on an organization? Explain your answer. MKT 438 Week 4 DQ 2 (UOP Course) Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department? What potential effects can a crisis have on an organization? Explain your answer.

  11. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation (UOP Course) MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis (UOP Course) Resources: University Library, Internet Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating the work completed on your PR Campaign up to this point. Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: • The Tylenol Murders, Ch. 2 • Exxon Corporation’s Bad Good Friday, Ch. 5 • The Katrina Kalamity, Ch. 13 • Wendy’s Fingers a Hoaxer, Ch. 19

  12. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 5 DQ 2 (UOP Course) MKT 438 Week 5 DQ 1 (UOP Course) How can the power of PR influence and change your point of view? Is this ethical? How has technology impacted the dissemination of information to global publics?

  13. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (UOP Course) MKT 438 Week 5 DQ 3 (UOP Course) Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean? • What feedback mechanism would you develop in this situation? • What is an ineffectual way of deploying this plan? Provide some How has globalization, technology, and diversity affected PR in the past five years? 

  14. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods) (UOP Course) Resources: University Library, Internet Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes illustrating the strategy and tactics of your PR Campaign. Write a 3,750- to 4,500-word paper integrating revised versions of your previous Learning Team Assignments. Include the following elements in your PR Campaign: • An executive summary • An analysis of the relationship between the PR Campaign and marketing within the integrated marketing communications

  15. MKT 438 ACADEMIC PROFESSOR/TUTORIALRANK For more course Tutorials www.tutorialrank.com

More Related