Using Labor Market Data for Program Development

1. Using Labor Market Data for Program Development Daylene Meuschke, Ed.D.College of the Canyons Gabriel RenchEMSI Ralph PlazaEMSI RP Conference April 11, 2014

2. Session Overview Justifying the need for a new program A story in establishing a need for two new programs Rights and Wrongs of Labor Market Data Real-Time Labor Market Data Augmenting labor market data with EMSI Analyst EMSI Analyst Demos Q&A

3. Typical Activities in Needs Assessments for New Programs Determine labor market demand (surveys or focus groups with industry representatives) Lots of dialog with faculty and Instruction or Academic Affairs offices Get feedback on proposed curriculum Identify similar programs in the region I.R. office prepares report based on labor market analyses How is this similar or different at your campuses?

4. Our story: Web Developer and Web Publishing & Design Programs • Background • CIT department requested needs studies for two new programs • Work began two years ago • Challenges • No specific Standard Occupation Classification (SOC) code for these jobs. • SOC code from BLS not available until May 2013. • Many people employed in the occupation are self-employed. • Wide array of job titles which required looking at job postings. • Low number of job projections from local industry focus group. • Discrepancies in data sources.

5. Our story: Web Developer and Web Publishing & Design Programs, cont. • Solutions-Round 1 • EMSI used for employment projections and median hourly earnings using broad SOC categories (Computer Programmers, Computer Software Engineers-Applications and Computer Programmers-Systems Software). • Burning Glass Technologies, Labor/Insight™ used for job postings analysis using Metropolitan Statistical Area. • O*NET • Focus group participants provided input on employment needs, hourly wages and curriculum needs. • Solutions-Round 2 • Everything from Round 1 but added • Updated labor market data based on new BLS SOC code (still limited because it only contained 2012 data) • EMSI labor market data including self-employed

6. Gabriel Rench Vice President, Higher Education

7. 13 Years 100 employees Pacific Northwest/UK USA, Canada, UK, Brazil, France 4000 Users Career Builder 2012 Federal Reserve, Atlantic Monthly, New York Governor, Georgetown, Harvard Business Review

8. EMSI Products • Economic Impact Study (EIS ) • GAP • Student Resume Analysis(SRA) • LMI Certification • Career Coach • Analyst • Program research, environmental scanning, gap, grants, student recruitment, savings

9. Spectrum of Labor Market Data Real-time LMI Web Spider Technology that captures the churn in the talent market Best for understanding recent hiring demand and employerinterest Traditional LMI Structural analytic sources (i.e. BLS) capture broad economic factors occurring in a market Best for projecting supply and demand dynamics, and supporting strategic workforce plans

10. Real-time LMI • Strengths: • Monthly Pulse • Scrapes Skills • Ties back to the local companies • Snapshot of who is hiring • Weaknesses • Ghost Postings • Doubles • Certain industries are almost non-existent • Employers hire people not requirements

11. Traditional LMI

12. Data Resources

13. “Never before has the link between a college education and postgraduate job prospects been more important.” – The Aspen Institute’s Guide for Using Labor Market Data to Improve Student Success

14. EMSI Analyst • Advantages • Labor Market Data at zip code level • Ability to set timeframe for projections • Displays number of program completers within your region • All data in one point of access • Up to date data on a quarterly basis • Other Uses • Program Reviews • Career Technical Education Addendum in Program Review • Data needs in grant applications • Economic Development and Academic Affairs • Strategic Planning • Educational & Facilities Master Plans

15. Analyst: A Case Study Web Developer and Web Publishing and Design

16. EMSI Analyst - Audience Participation Now it’s your turn

17. Q&A