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Analogy

Analogy. Analogy. The inference that if two or more things agree with one another in some respects, they will probably agree in others. Why Analogy?. Inspiration A fresh perspective Getting un-stuck When direct observation is difficult. POV metaphor. 1) current metaphor

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Analogy

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  1. Analogy

  2. Analogy The inference that if two or more things agree with one another in some respects, they will probably agree in others.

  3. Why Analogy? Inspiration A fresh perspective Getting un-stuck When direct observation is difficult

  4. POV metaphor 1) current metaphor _____________[user’s]____________ collaboration experience works like a ______________________________________________________ and feels like a _________________________________________________ 2) generate new metaphors what could it be? what would they prefer...? 3) (H2) how to... How can we make ____________[user’s]___________________ collaboration experience work more like a _________________________________________________________________________ and feel more like a _________________________________________ 10 min

  5. Analogous situations How? Who else? Attributes What is our POV?

  6. Prototype

  7. PROTOTYPE • TODAY: • DEEPER EXPLORATION • Prototype using analogous situations • Prototyping intangibles [digital & service]

  8. PROTOTYPE . . . using ANALOGOUS SITUATIONS -helpful if the context is inaccessible -helpful if you’re stuck -helpful if the problem is intangible

  9. PROTOTYPE . . . ANALOGOUSLY

  10. PROTOTYPE . . . ANALOGOUSLY

  11. PROTOTYPE . . . ANALOGOUSLY Help people in despair

  12. PROTOTYPE . . . ANALOGOUSLY Placeholders

  13. PROTOTYPE . . . ANALOGOUSLY

  14. PROTOTYPE . . . ANALOGOUSLY Gone to the ATM

  15. PROTOTYPE . . . ANALOGOUSLY

  16. PROTOTYPE . . . ANALOGOUSLY Happy customer back in line

  17. Analogous prototyping Where else? H2 make it? Variable What is our Idea?

  18. PROTOTYPE . . . INTANGIBLES

  19. PROTOTYPE . . . INTANGIBLES

  20. PROTOTYPE WIZARD OF OZ

  21. “We had a team of 6 or 7 interns sitting at the computers, copying and pasting IM messages. And manually routing questions . . . seeing who is the best user to answer this question and sending it to them.”

  22. PROTOTYPE IDENTIFY A VARIABLE

  23. PROTOTYPE IDENTIFY A VARIABLE

  24. PROTOTYPE IDENTIFY A VARIABLE

  25. PROTOTYPE IDENTIFY A VARIABLE

  26. PROTOTYPE IDENTIFY A VARIABLE

  27. PROTOTYPE IDENTIFY A VARIABLE

  28. PROTOTYPE IDENTIFY A VARIABLE

  29. Observation

  30. Observation Find a spot where there are people. Observe, taking notes for 10 minutes on what you see. Write down anything that happens. Stick to neutral language.

  31. Analogous situations Substantial wait time What are the attributes of our challenge? (Let’s come up with some as a large group)

  32. Analogous situations What other situations, places or people have similar attributes to ours? Disneyland Substantial wait time What are the attributes of our challenge? (Let’s come up with some as a large group)

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