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Social Media 101

Social Media 101. What is social media?. Social media doesn’t just give you information, it also interacts with you Allows every person’s voice to be heard Allows the user to decide which information is of most importance Up-to-the-minute information, items you may not otherwise hear about.

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Social Media 101

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  1. Social Media 101

  2. What is social media? • Social media doesn’t just give you information, it also interacts with you • Allows every person’s voice to be heard • Allows the user to decide which information is of most importance • Up-to-the-minute information, items you may not otherwise hear about

  3. Most common social media outlets • Facebook • Twitter • LinkedIn

  4. Facebook

  5. Facebook

  6. Facebook

  7. Facebook • What information are you going to share? Will your account be for personal use or will you use it professionally? • Know your audience!

  8. Professional

  9. NOT Professional

  10. Fan Pages

  11. Twitter

  12. Twitter

  13. Twitter

  14. Twitter

  15. LinkedIn

  16. LinkedIn

  17. LinkedIn

  18. Identify your purpose • Twitter is for short, up-to-the-minute information • LinkedIn is professional networking • Facebook is for sharing your life—personal and/or professional

  19. Liz Gallops John Greene Dave Fear, Jr. Wayne Sakamoto

  20. Find News Stories • Featured News • Pay attention to internet sites • Yahoo! • Facebook • Listen to networks • Fox • CNN • NPR • MSNBC

  21. Find News Stories • Google Alerts • Organization names: NAHU, NAIC, your company • Key words: MLR, exchange, agent commissions • Important people: government officials, Janet

  22. Comment on News Stories • Promote NAHU Message • Know the talking points • Pay attention legislative updates • Read what NAHU is saying • Share Information • Anecdotal information (personal stories) • Current events and what officials are saying • Real numbers from reputable studies

  23. Comment on News Stories • Stay Positive • Everything you learned in kindergarten • Don’t be a Debbie Downer • State your credentials • When to Post • Is it worth your time and effort? • Are you only posting because you’re angry? • Has someone already said it? • What are you commenting on?

  24. Blogs & Websites • Reasons for a web presence • Grow your business • Keep members informed • Promote your message

  25. Blogs & Websites • Finding the right server • Register your domain • Choose a free service • blogspot • livejournal • wordpress • Hire a consultant

  26. Blogs & Websites • What to say • Have your contact info easy to find • Update it at least once a week • Be responsible in what you say • We can ask you to take it down

  27. NAHU Website • Watch the homepage • “In the Spotlight” • “Latest News”

  28. NAHU Website • Visit the NAHU in the News page • Stories that interest you • LTEs

  29. NAHU Website • Subscribe to the RSS feeds • NAHU in the News • Press releases

  30. Become a Media Spokesperson

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