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ComSoc GIMS Presentation at ICC08. GIMS Marketing Committee. May 21, 2008. GIMS Marketing Committee. Committee Chairperson Jorome (Jerry) T. Gibbon , J&BG Consultants, USA Denny Moen, Independent Contractor Tim Weil, Booz Allen Hamilton Doug Holly, JDSU
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ComSoc GIMS Presentation at ICC08 GIMS Marketing Committee May 21, 2008
GIMS Marketing Committee • Committee Chairperson Jorome (Jerry) T. Gibbon, J&BG Consultants, USA • Denny Moen, Independent Contractor • Tim Weil, Booz Allen Hamilton • Doug Holly, JDSU • June Leach-Barnaby, IEEE Communications Society • Gayle Weisman, IEEE Communications Society • Heather Sweeny, IEEE Communications Society
GIMS Marketing Committee Conference Contractor - Selected “Setup for Success” Contractor for ComSoc Contract in place for GlobeCom 2008 Exhibit Sales and promotion support EXPO arrangements support included Conference support NOT included for ICC (local) May include Sponsorships with EXPO as required Drayage Support – under separate/local agreement for conferences local conference mgmt committee responsible
GIMS Marketing Committee Conference Marketing Planning Universal Plan for support – adopt standards ComSoc Commitment – Staff person assigned (HS) Conference Marketing Chairperson – required/conf Advertising Plan for Conf/EXPO - adopt standards Local Community Outreach - adopt standards IEEE Community Outreach - adopt standards Standards prevent duplicating plans - straw man
Action Items Assign tasks to Marketing WG to develop: Marketing Plan for GC/ICC – standards Advertising Plan for GC/ICC – standards EXPO Exhibit Plan GC – standards Include Options in all plans - standards Define Products Clearly in plans –standards Conference Programs – standards Advance and/or Main Programs – clarification Patronage Coordination – standards Establish basic plan of agreements - standards GIMS Marketing Committee
GOOD Marketing Plans can avoid these ISSUES…. The role, purpose and relationship of Expo was unclear Patrons are a critical source of income (10% of GC07) Establishing ground rules and coordinating Expo and Patron programs is key to avoid confusion GIMS Marketing Committee
Establish “Lessons Learned” Documents. Provide tutorials to local conf Org Committee: Capture contact database Capture Plans for later reference Teleconf often to coordinate the plans Identify Committee structure in Marketing plan GIMS Marketing Committee GOOD Marketing Plans can avoid the ISSUES….and provide continuity for the future.
