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What Are We Actually Doing This Week?. Deepen the local Hawaiian experience for visitors. empathize: what?. empathize: what ?. W hen you feel what the other person is feeling. When you can mirror their expression, their opinions, and their hopes. empathize: why?.
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Deepen the local Hawaiian experience for visitors.
empathize: what? When you feel what the other person is feeling. When you can mirror their expression, their opinions, and their hopes.
empathize:why? to discover people’s expressedand latent needs so that you can meet them through your design solutions.
empathize:how? without judgment with a beginner’s eyes with curiosity optimistically respectfully
empathize:how? • immerse • observe • engage
immerse yourself in the situations and experiences your user has
empathize:how? • immerse • observe • engage
observe what your user is doing, how s/he is doing it, and what prompted the behavior
empathize: how? • immerse • observe • engage
what :: how :: why whatis this person (or persons) doing? Notice what is happening both with the person and the context he/she is functioning within. how are they doing it? pretend you are describing the picture to someone not looking at it. whyare they doing it this way? take a guess. start to form a story. then ask.
empathize:how? seek stories talk about feelings ask “why”
empathize is NOT: Thinking you are a user and can design from your experience Asking your user to design for you
empathize:how? seek stories talk about feelings ask “why” capture your findings