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Hummingbird Algo Update 2014

Hummingbird algorithm determines the user’s various search pattern using parameters like location, product features, availability etc. Read our ppt to know more.

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Hummingbird Algo Update 2014

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  1. Hummingbird spawns new search canon

  2. Hummingbird Update • Biggest change to Google search since 2001 and impacts more than 90 percent of worldwide searches. • The name Hummingbird comes from being ‘precise and fast’.  • Gives priority to the contextual meaning of the terms used in a query.  • Long tailed keywords are now gaining its importance. 

  3. Hummingbird Update • Hummingbird algorithm determines the user’s various search pattern using parameters like location, product features, availability etc. • For example, if the user is typing a query like “The best dining spots in Dubai”, Google can now interpret it and give the relevant result on ‘best restaurants in Dubai’, based on the current location of the user. 

  4. Hummingbird Update • The new Hummingbird update works in two ways; • Conventional searches instead of traditional keyword searches • Displays search content right on the search pages which makes it easier for users to pick out the right website • Business websites need to understand the fact that, it’s now time to take care of market research rather than keyword research. 

  5. Nestle Family and Hummingbird • The article ‘Pregnancy month four: Eat iron-rich foods for a healthier pregnancy’, in Nestle-Family website deals with strong content in easily understandable language. 

  6. Nestle Family and Hummingbird • Before the launch of Hummingbird update, the above mentioned article was not ranking in Google search. But now as Google has given more importance to the content with its latest update, the article ranks at the top of search results! • Nestle Family has a huge collection of nutrition related articles which make the website the top pick on Google search results. 

  7. Google makes it pretty sure with its latest Hummingbird update that content is going to rule the search marketing domain. • Hummingbird continues to focus on Google search where “Content is King”. The best way to be on the top of Google search is by identifying your target audience and their needs, when developing a new website strategy.

  8. Visit our blog: www.globalmediainsight.com/blog/hummingbird-google-update/ Thank You!!!

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