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Boost Mobile

Boost Mobile Capturing the youth mobile audience! Market Australia NZ USA Partner: Optus Telecom NZ Nextel Platform: GSM CDMA IDEN Handsets: Various Various Moto Boost Mobile USA

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Boost Mobile

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  1. Boost Mobile Capturing the youth mobile audience! Market Australia NZ USA Partner: Optus Telecom NZ Nextel Platform: GSM CDMA IDEN Handsets: Various Various Moto

  2. Boost Mobile USA • Launched in CA/NV as prepaid trial in Sept ’02 • Using Nextel Network and Motorola IDEN handsets • All handsets: • Direct Connect, walkie-talkie • Text Messaging • Wireless Web • J2ME enabled • i90 & i95 are polyphonic ringtone capable • i95 is color

  3. Boost Mobile Media • J2ME games • Polyphonic Ringtones • Wallpapers • Wireless Web • Text Messaging >>> MMS

  4. Boost Mobile Games • Launching OTA downloads in Q2 • Moto IDEN distribution/hosting/testing • 80/10/10 model Licensing Testing Consumer Distribution Nextel Nextel/Moto Developer Program Moto Boost

  5. Upcoming Capabilities • OTA Downloads • Bobo prepaid billing services • MMS/camera phones • Nationwide Direct Connect • National youth audience

  6. Boost Youth Audience • 75+ % of Boost users are under 25 • Major sponsor of youth activities • Incredible Retail distribution • Going Nationwide….. • Fully-featured phones We are the carrier choice to reach the mobile Youth!

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