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WWW.UNIVERSUMGLOBAL.COM

Universum STUDENT survey 2013 University Report | Finnish Edition Aalto University, technology. WWW.UNIVERSUMGLOBAL.COM. About Universum. 2013 | Finland | Students | Engineering/Natural Sciences.

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WWW.UNIVERSUMGLOBAL.COM

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  1. Universum STUDENT survey 2013 University Report | Finnish EditionAalto University, technology WWW.UNIVERSUMGLOBAL.COM

  2. About Universum 2013 | Finland | Students | Engineering/Natural Sciences With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 400.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. Universum’s unique global reach ensures the comparability of research results across markets. We partner with more than 1.700 of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

  3. Our clients and media partners 2013 | Finland | Students | Engineering/Natural Sciences Some of the world’s most attractive employers Some of the world’s most trusted publishers

  4. What we cover in the report 2013 | Finland | Students | Engineering/Natural Sciences • 6. APPENDIX • Additional data on topics covered in previous sections. • 1. KEY BACKGROUND DATA • An overview of the groups covered in this report and presents key background information about the samples. • 2. CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology has made them unique. • 5. SUMMARY • A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. • 4. UNIVERSITY PERCEPTION • Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. • 3. EMPLOYER PREFERENCES • Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

  5. Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • KEY BACKGROUND DATAAn overview of the groups covered in this report and presents key background information about the samples.

  6. Field period: November 2012 to March 2013 Students participate annually in Universum’s global career research. 400 000+ • Global Participating students from 10 educational institutions in Finland. Throughout the report, this group is referred to as “All Universities (excl. Applied Science)”. 2 021 • Finland Participating students from your university. Throughout the report, this group is referred to as ”Aalto University, technology” . 394 • Your university The comparisons in this report are based on: Engineering/Natural Sciences University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences. Groups in this report 2013 | Finland | Students | Engineering/Natural Sciences

  7. Target group | Students’ characteristics 2013 | Finland | Students | Engineering/Natural Sciences Aalto University, technology All Universities (excl. Applied Science) Average age (years): 24,0 Average age (years): 24,9 Averageacademic performance: Averageacademic performance: 62% 38% 53% 47% 6,9 7,0 out of 10 out of 10 Year of graduation: Year of graduation:

  8. Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • CAREER PREFERENCESFind out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Aalto University, technology.

  9. Aalto University, technology All Universities (excl. Applied Science) 3 002 3 156 EUR EUR Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences

  10. Aalto University, technology 3 092 EUR Female 3 198 EUR Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences

  11. All Universities (excl. Applied Science) 2 951 EUR Female 3 198 EUR Male What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary 2013 | Finland | Students | Engineering/Natural Sciences

  12. Gender gap | All Universities (excl. Applied Science) This chart illustrate female expected salary as a share of male expected salary. Female/Male salary ratio What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender? Expected monthly salary | Evolution 2013 | Finland | Students | Engineering/Natural Sciences

  13. Aalto University, technology All Universities(excl. Applied Science) Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. Career goals 2013 | Finland | Students | Engineering/Natural Sciences

  14. All Universities (excl. Applied Science) Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. The alternatives in the legend are sorted according to importance in 2013. Thus, the most important career goal in 2013 is at the top of the legend. Career goals | Evolution 2013 | Finland | Students | Engineering/Natural Sciences

  15. The attributes of the employer as an organisation • Attractive/exciting products and services • Corporate Social Responsibility • Environmental sustainability • Ethical standards • Fast-growing/entrepreneurial • Financial strength • Innovation • Inspiring management • Market success • Prestige • The contents and demands of the job, including the learning opportunities provided by the job • Challenging work • Client interaction • Control over my number of working hours • Flexible working conditions • High level of responsibility • Opportunities for international travel/relocation • Professional training and development • Secure employment • Team-oriented work • Variety of assignments EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS • The social environment and attributes of the workplace • A creative and dynamic work environment • A friendly work environment • Acceptance towards minorities • Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues • Leaders who will support my development • Recognisingperformance (meritocracy) • Recruiting only the best talent • Respect for its people • Support for gender equality • The monetary compensation and other benefits, now and in the future • Clear path for advancement • Competitive base salary • Competitive benefits • Good reference for future career • High future earnings • Leadership opportunities • Overtime pay/compensation • Performance-related bonus • Rapid promotion • Sponsorship of future education • PEOPLE & CULTURE • REMUNERATION & ADVANCEMENT OPPORTUNITIES This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2013 | Finland | Students | Engineering/Natural Sciences

  16. All Universities (excl. Applied Science) Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Driver attractiveness | Evolution 2013 | Finland | Students | Engineering/Natural Sciences

  17. Aalto University, technology All Universities (excl. Applied Science) Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ top 10 preferences 2013 | Finland | Students | Engineering/Natural Sciences

  18. Aalto University, technology All Universities (excl. Applied Science) Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. Universum Career Profiles 2013 | Finland | Students | Engineering/Natural Sciences

  19. 16% would like to start working abroad 18% Aalto University, technology All Universities(excl. Applied Science) would like to start working abroad Where would you prefer to start your first employment after your graduation? Geographical mobility | Preferred first employment 2013 | Finland | Students | Engineering/Natural Sciences

  20. Aalto University, technology All Universities (excl. Applied Science) Currently studying in your home country Currently studying in your home country 41% 43% of the students studying in their home country plan to go abroad to continue studying of the students studying in their home country plan to go abroad to continue studying Are you currently studying in your home country? Do you plan to go abroad to continue studying? Geographical mobility | Students planning to study abroad 2013 | Finland | Students | Engineering/Natural Sciences

  21. 8% would like to work for a start-up or start their own business 7% would like to work for a start-up or start their own business Aalto University, technology All Universities(excl. Applied Science) Which of the following would you prefer to do most after graduation? What students want to do after graduating 2013 | Finland | Students | Engineering/Natural Sciences

  22. Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • EMPLOYER PREFERENCESUnderstand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

  23. Aalto University, technology All Universities(excl. Applied Science) In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives. Most preferred industries 2013 | Finland | Students | Engineering/Natural Sciences

  24. The Universum Rankings 2013 | Finland | Students | Engineering/Natural Sciences • Full company list • (~ 100 employers within each • main field of study) • Considered Employer ranking • (as many as applicable) • Ideal Employer ranking • (maximum five employers) • Potential applicants’ • ranking • (Yes, I have or will apply) • “Please select five employers from the list below for which you would most like to work - your five Ideal Employers.” • “Have you or will you apply to these companies/organisations?” • “Below is a list of employers. Which of these employers would you consider working for?”

  25. The Universum Recruitment Funnel 2013 | Finland | Students | Engineering/Natural Sciences • DO STUDENTS KNOW WHO YOU ARE? Awareness • WOULD THEY CONSIDER WORKING FOR YOU? Consideration • ARE YOU their IDEAL EMPLOYER? Desire • HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? Application

  26. Aalto University, technology Below is a list of employers. Which of these employers would you consider working for? Considered Employer Ranking | Top 30 2013 | Finland | Students | Engineering/Natural Sciences

  27. Aalto University, technology Please select five employers from the list below for which you would most like to work - your five Ideal Employers Ideal Employer Ranking | Top 20 2013 | Finland | Students | Engineering/Natural Sciences

  28. Aalto University, technology Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers? Potential Applicants’ Ranking | Top 10 2013 | Finland | Students | Engineering/Natural Sciences

  29. Aalto University, technology All Universities(excl. Applied Science) Through which channels have you learnt about these employers? Please select as many alternatives as applicable. Actual communication channels | Top 10 2013 | Finland | Students | Engineering/Natural Sciences

  30. Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • UNIVERSITY PERCEPTIONGet feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

  31. Aalto University, technology All Universities (excl. Applied Science) Yes No Yes No Have you used the career services office at your college or university? Career Services | Usage 2013 | Finland | Students | Engineering/Natural Sciences

  32. Average satisfaction: Aalto University, technology 7,0 All Universities (excl. Applied Science) 7,0 Aalto University, technology All Universities (excl. Applied Science) POOR EXCELLENT How would you rate the career services offered at your college or university? Career Services | Feedback 2013 | Finland | Students | Engineering/Natural Sciences

  33. Aalto University, technology All Universities(excl. Applied Science) Which of the following were the most integral factors in choosing your college or university? Factors affecting university choice 2013 | Finland | Students | Engineering/Natural Sciences

  34. Aalto University, technology All Universities(excl. Applied Science) If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again, they would choose… 2013 | Finland | Students | Engineering/Natural Sciences

  35. Aalto University, technology 68% of your students would choose Aalto University, technology if they made the choice again. 32% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Preferred universities 2013 | Finland | Students | Engineering/Natural Sciences

  36. All Universities (excl. Applied Science) 57% of the students would choose their current university if they made the choice again. 43% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Preferred universities 2013 | Finland | Students | Engineering/Natural Sciences

  37. The table presents universities with the highest percentage of their students selecting “Current college or university” in this question If you could begin your studies again at any college or university, which would you choose? If students could begin their studies again | Current college or university 2013 | Finland | Students | Engineering/Natural Sciences

  38. Aalto University, technology All Universities(excl. Applied Science Which attributes do you perceive as the most attractive? Most attractive university attributes 2013 | Finland | Students | Engineering/Natural Sciences

  39. If you could begin your studies again at any college or university, which would you choose Which of the following attributes do you associate with each college or university? Associated attributes with Aalto University, technology 2013 | Finland | Students | Engineering/Natural Sciences

  40. Aalto University, technology Please write the first word that comes to mind when thinking of your college or university. Top of mind association 2013 | Finland | Students | Engineering/Natural Sciences

  41. Average score: Aalto University, technology 8,0 All Universities (excl. Applied Science) 8,1 Aalto University, technology All Universities (excl. Applied Science) VERY UNLIKELY VERY LIKELY Based on your experiences, how likely would you be to recommend your college or university to a friend or family member? University recommendations 2013 | Finland | Students | Engineering/Natural Sciences

  42. Aalto University, technology All Universities(excl. Applied Science) How satisfied are you overall with your university? Overall satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  43. Lecturers/Tutors Choice of courses/modules Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  44. Reputation of the university University’s contacts with the business community Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  45. Quality of the education Possibility to study abroad Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  46. Access to and quality of service facilities Living costs and boarding/accommodation Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  47. Ratio of students per lecturer/tutor Practical elements of my course Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) Aalto University, technology All Universities(excl. Applied Science) How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) Satisfaction 2013 | Finland | Students | Engineering/Natural Sciences

  48. Table of contents 2013 | Finland | Students | Engineering/Natural Sciences APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES EMPLOYER PREFERENCES UNIVERSITY PERCEPTION • SUMMARYA summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

  49. Aalto University, technology • Top 3 most used communication channels: • Employer websites • Career magazines for students • Job boards Average age (years): 24,0 • Top 3 career profiles: • Harmoniser • Entrepreneur • Idealist • Top 3 industries: • Engineering and Manufacturing • Chemicals • Energy 62% 38% • Top 5 most attractive attributes: • Variety of assignments (Job Characteristics) • Competitive base salary (Remuneration & Advancement Opportunities) • A friendly work environment (People & Culture) • A creative and dynamic work environment (People & Culture) • Secure employment (Job Characteristics) Average expected monthly salary: 3 156 EUR • Top 3 career goals: • To have work/life balance • To be a technical or functional expert • To be competitively or intellectually challenged This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Finland | Students | Engineering/Natural Sciences

  50. All Universities (excl. Applied Science) • Top 3 most used communication channels: • Employer websites • Job boards • Career magazines for students Average age (years): 24,9 • Top 3 career profiles: • Harmoniser • Idealist • Entrepreneur • Top 3 industries: • Educational and Scientific Institutions • Pharmaceuticals and Biotechnology • Engineering and Manufacturing 53% 47% • Top 5 most attractive attributes: • Variety of assignments (Job Characteristics) • Competitive base salary (Remuneration & Advancement Opportunities) • A friendly work environment (People & Culture) • Secure employment (Job Characteristics) • A creative and dynamic work environment (People & Culture) Average expected monthly salary: 3 002 EUR • Top 3 career goals: • To have work/life balance • To be secure or stable in my job • To be a technical or functional expert This is an extract from a University Report based on the results of Universum Student Survey 2013. Please visit www.universumglobal.com for more information about Universum and our global research. Quick facts about student’s career preferences 2013 | Finland | Students | Engineering/Natural Sciences

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