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Slogan and SWOT Analysis of 7-Eleven

Slogan and SWOT Analysis of 7-Eleven. Group Members: Sharon Hung 498200458 Donna Du 498200238 Xiao Bin 497752076  Nicco Yang 595202040  Judy Duan 498300222 . Outline. Background of 7-11 A. History B. Company Objectives C. Services

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Slogan and SWOT Analysis of 7-Eleven

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  1. Slogan and SWOT Analysis of 7-Eleven Group Members: Sharon Hung 498200458 Donna Du 498200238 Xiao Bin497752076  Nicco Yang595202040  Judy Duan498300222 

  2. Outline • Background of 7-11 A. HistoryB. Company Objectives C. Services D. Scale: Numbers of employee, the amount of capital… II. 4PS of 7-11 (Price, Product, Place and Promotion) III. Marketing Strategies A. TV Commercial B. Lottery C. Coupon D. Slogans E. Mascot (吉祥物) IV. SWOT analysis V. Suggestions to 7-11

  3. Background of 7-Eleven 英文四 498200458Sharon

  4. Introduction to 7-Eleven • Origin:1927 Dellas Texas (Southland Ice Company) • Founder: Joe C. Thompson • Opening Hours: 7 a.m. to 11 p.m. 7-Eleven • Products:

  5. Introduction to 7-Eleven (Cont.) History • 1962: 24-hour Seven-Eleven in Austin • 1980s: financial crisis • 1987: Stock market crashed Ito Yakado as franshisee • 1991:Took control, forming Seven & I Holdings Co.

  6. Company Objectives • Provide ultimate convenience • “sincere, innovative, and willing to share” • Be socially responsible

  7. Products

  8. Services 2009: 7-Eleven earned more than $16.681 billion (USD) revenue and owns more than 45000 employees, becoming great model for other convenience stores to follow

  9. 4PS of Grocery Stores, Carrefour(Hypermarket)and 7-Eleven(Convenience store) 英四乙 595202040 Neko  純數四498300222 Judy

  10. Price& Product Grocery Store— • Provide elasticity prices • Sell the products according to owner’s preference • Product quality is unstable • Defective rate of some products (e.g., egg, vegetable) is higher than others

  11. Price& Product Carrefour— • Large variety of goods • Goods are mostly in large quantity, but their unit price is cheaper than others

  12. Price& Product • 7-Eleven— • Same goods with higher prices • The quality of products is stable • Less variety of products • Only sells some everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.

  13. Place

  14. Promotion

  15. Marketing Strategies of 7-Eleven 英文四 498200238Donna

  16. How do 7-11 promote through advertising? • TV advertisings-- Seven Select/Impossible Mission • Lottery • Coupon Collecting • for gifts

  17. Slogans Convenience Sensitiveness; forming the customers’ impression a. “Your convenient good neighbors” b. “7-11 is always there” c. “Always Open” Whenever you want some foods or daily necessities, 7-11 is always there, open 24 hours7 days a week.

  18. Mascot • Open將 From “Always Open, 7-Eleven” Memo Paster Paster Bag Notebook

  19. 7-Eleven: SWOT Analysis 金企四 497752076 Xiao

  20. 7-ElevenSWOT analysis

  21. 7-Eleven: SWOT analysis

  22. Suggestions to 7-Eleven

  23. Suggestions • Offer delivery service. • Offer bike renting. • Participate in more activity for public welfare in order to maintain and rise their Social image in public.

  24. Suggestions • 提供外送服務 • 單車租賃 • 多從事公益活動，以維持並提升企業社會形象

  25. References • http://www.7-11.com.tw/company/about/idea.asp • http://www.7-11.com.tw/company/about/History.asp • http://2.bp.blogspot.com/-wyFkeyG8qrM/T06zzcL6qKI/AAAAAAAABNg/pq78Ov9eJJ4/s1600/7-11.jpg • http://www.managertoday.com.tw/?p=1170

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