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A Social Media FRAMEWORK for the meta leader

A Social Media FRAMEWORK for the meta leader. Richard Carney, ODNI Katherine Lyon Daniel, CDC Taha Kass-Hout, CDC Terry Lambert, VTARNG Coleman Mehta, DHS Joe Riojas, VA. Project Statement.

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A Social Media FRAMEWORK for the meta leader

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  1. A Social Media FRAMEWORK for the meta leader Richard Carney, ODNI Katherine Lyon Daniel, CDC Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHSJoe Riojas, VA

  2. Project Statement • Social media is increasingly used to convey information between and among a variety of the public and private sectors • Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners • Significant need exists for the development of a framework for leaders and decision makers regarding successful practices of integration, use and evaluation of social media

  3. Project Description • Develop a framework for strategic leaders to integrate social media to make more effective and efficient decisions, to improve coordination, and to engage the public pre-, during, and post-event • We have developed two enduring deliverables; a “Social Media SmartCard for the Meta-Leader”, and an enduring collaborative, interactive social media Wikipage

  4. Framework Considerations • Speed • Accuracy • Relevance • Actionable • Interactive • Current • Simplicity • Credibility • Reliability • Flexibility

  5. Strategic Goals of Social Media Maximize social media integration to: • Save lives, and prevent/mitigate harm and/or damage to critical infrastructure • Collaboration of information • Foster transparency • Increase resilience

  6. Stakeholders Focus is on • Leaders: International, federal, regional, state, tribal, territorial, local • Others • Academia • Traditional Media • NGOs • Public

  7. Universal Principles • Multi-directional, iterative loop process • Framework will address information moving • IN from social media participants (public, partners, stakeholders, media) • OUT to relevant audiences (public, partners, stakeholders, media) through social media channels • Continuous and Adaptive • Framework will be updated through ongoing crowd-sourcing (mass collaboration) efforts Definition of Crowdsourcing on Wikipedia

  8. Value of Social Media? • Understand social media’s global landscape • Huge volume, low message control • Cross-border, fast moving data • Need existing platforms, technology, investment and expertise • Environmental scan • Facebook, Twitter, Renren, Tumblr…. • Who should use these tools, and why? • Meta-leaders, emergency planners and responders

  9. Value of Social Media? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

  10. Successful Practices for a Social Media Framework • Inform the public (engage via social media) • Manage mitigation and prevention, preparedness, response, and recovery operations • Pandemic • Natural disaster • Terrorist event • Cyber attack • Political Unrest • Improve use of resources

  11. Top Tips on Social Media • Make strategic decisions • Follow the information • Adopt low risk tools first • Use fact-based messages • Create portable content • Facilitate information sharing • Encourage participation • Leverage networks • Use multiple formats and platforms • Set realistic goals • Evaluate metrics and learn from results

  12. Social Media Challenges • Maintaining significant presence online • Defining decision points, enable action • Identifying and tailoring to different audiences • Influencers • Front line responders • Public • Need to counter misinformation/rumors quickly • Evaluation metrics • Process evaluation for mid-event improvement • Outcome evaluation—for system and next event improvement • Data Management

  13. Project Impact The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment

  14. Social Media SmartCard

  15. Wikipage http://metaleader.wikispaces.com/Welcome

  16. Agency Feedback • CDC-Strong interest, good start • VA-Very positive, incorporating into day-to-day processes, adjusting position descriptions • ODNI-Wide-community of interest, undoubtedly beneficial in future innovations • VTARNG-Well received, will be shared with the J-Staff for DSCA Operations • DHS-Very positive, incorporating into day-to-day operations

  17. Q & A

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