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The ARM Approved Design Center Program

The ARM Approved Design Center Program. Chris Lennard Director of Marketing ARM Services Division. ARM’s Vision. ARM designs technology that lies at the heart of advanced digital products. ARM’s Activities. Connected Community. Development Tools. Software IP. Processors

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The ARM Approved Design Center Program

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  1. The ARM Approved Design Center Program Chris Lennard Director of Marketing ARM Services Division

  2. ARM’s Vision ARM designs technology that lies at the heart of advanced digital products

  3. ARM’s Activities Connected Community Development Tools Software IP Processors System Level IP: Data Engines Fabric 3D Graphics memory SoC Physical IP

  4. The ARM Strategy Software OEMs OEMs Processors Systems and Physical IP Tools OEMs The SoC must enable the device manufacturer to produce highly desirable products Software to bring the system alive and to maximise the performance of the system The CPU is at the heart of a System on Chip System on Chips require high performance Fabric along with high quality Physical IP Software tools, ESL tools and models to target software onto the processors in the system

  5. The ARM Strategy APPS & OS PARTNERS Software OEMs TOOLSPARTNERS SILICON PARTNERS OEMs Processors Systems and Physical IP Tools OEMs The SoC must enable the device manufacturer to produce highly desirable products Our strategy is to create a partnership with our customers and broader community of third parties, to enable the creation of end products more efficiently through ARM than from any other source We work with Operating Systems suppliers to ensure support for the processor architecture and enable a wide community of s/w suppliers Software to bring the system alive and to maximise the performance of the system The CPU is at the heart of a System on Chip We enable a wide community of Software tools providers to give the Silicon partners and OEM’s wide choice We partner with EDA, Silicon and Design Service companies to provide diversity of SoC implementation and manufacturing choice System on Chips require high performance Fabric along with high quality Physical IP Software tools, ESL tools and models to target software onto the processors in the system

  6. The ADC Program Vision “The ARM Approved Design Center Program” The creation of a network of leading independent design houses delivering ARM based designs, promoting the architecture, and serving the local market requirement.

  7. What’s the program about? • Expanding ARM’s Partnership to include leading independent Design Centers • Offering ARM’s customers additional choices to execute quality, timely, ARM based, SoC designs • Addressing the needs of OEM’s in emerging market segments • Leveraging regional design expertise • Promoting services around the ARM Architecture • Shortening time to silicon for ARM designs • Minimising risk of design failure

  8. What do I get? • Hardware Development Kit • Foundry Program Design Simulation Models • AMBA Design Kit • AMBA Designer • Full set of PrimeCell peripherals • Level 2 Cache Controllers • Supporting AXI components • Physical footprint views • Reference set of ARM Development tools • ARM Support & Maintenance • ARM Training as appropriate

  9. Additional benefits • Marketing umbrella - Web/Brand/Collateral • Potential for lead generation through link with ARM Regional Sales • Free entry in the ARM Connected Community • Company details displayed and searchable on the ARM web site • Free participation in an exclusive yearly 3 day conference (APM) for advanced knowledge in ARM’s latest technology • Chance to participate in ARM’s quarterly technical magazine (IQ) through submission of articles • Dedicated single point of contact within ARM

  10. How can you sell your advantage? Your customers will know that you are: • Fully supported by ARM.  Less risk for them! • Knowledgeable on the latest ARM roadmap and product information • Equipped with a comprehensive library of ARM IP and tools ready to start work. No legal delays! • Recognized as a specialist in ARM IP and tools • Providing the fastest time to tapeout on ARM based designs • Linked into the industry's most comprehensive IP support community

  11. ARM Connected Community – 400+

  12. How do I join? Step 2 • Two day on-site audit covering: • Technical expertise, IP security, Design History Step 1 • Contact one of the ADC team at adc@arm.com Step 3 • Invited by ARM to join the ADC program • Proposal agreed and contracts drawn up Step 4 • Membership accepted • IP delivered • Marketing material exchanged • Press Release published

  13. Join the momentum!

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