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Laser Marking. Dot Peen. Pad Printing. Ink Jet. Industrial Marking Solutions & Associates. Executive Summary. Mission.
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Laser Marking Dot Peen Pad Printing Ink Jet
Industrial Marking Solutions & Associates Executive Summary
Mission To provide exceptional value to our customers as a single source supplier for all of their product marking needs by maintaining superior relationships with our principal OEMs and associate partners.
Vision To be considered subject-matter-experts by our customers and the recognized industry leader in our selected markets.
Business Model Through its relationships with industry-leading OEMs, IMSA provides customers with best-of-breed technologies for product decoration and direct-part-mark identification (DPMI) : • Laser Marking • Pad Printing • Ink Jet • Dot Peen
Business Model Through established relationships with its associate partners, IMSA provides fully-integrated solutions for complete print process automation: • Bar Code Readers • Bar Code Verifiers • Print Verification/Inspection Systems • Automated Part Presentation/Handling
Principal OEMs Laser Marking Electrox • The widest range of laser marking equipment available on the market today: • Yb:Fibre • Nd:Vanadate • Nd:YAG • CO2 • Modular design for ease of integration • Integrated laser marking workstations • Table/ bench top • Freestanding • Fully interlocked, Class 1 enclosures
Principal OEMs Pad Printing Teca-Print USA • State-of-the-art pad printing machines • Pneumatic • Servo-controlled • Open and closed ink wells • Complete line of consumables • Inks • Pads • Cliché plates • Print process automation • Linear/carousel-style product transport • Surface pre-treat/post-curing
Principal OEMs Ink Jet Leibinger • Industrial-grade, small character ink jet printers • No-clog, air-tight nozzle seal • Ideal for intermittent use or frequent start-up/shut-down • Flexible user interface options • Integrated Windows CE touchscreen • Standalone PC running WINJET software • Excellent font quality • Up to 5 lines of text @ 32 drop resolution • 1D and 2D bar codes
Principal OEMs Dot Peen Dapra Marking Systems • Dependable, computer-controlled dot peen marking machines • Flexible operation modes • Hand held • Bench top • Combination • Fully-integrated • No PC Required • Text and Data Matrix • Marks Flat, Irregular and Rough Surfaces
Associate Partners Cognex • The world leader in machine vision • Best-in-class DPM readers • Hand-held • Fixed-mount • Mark quality assessment (MQA) • Mark quality verification • Print verification • Print inspection
Associate Partners Design & Assembly Concepts • Full print process automation capability • Vertically integrated machine builder that designs products, builds fixtures, fully automated robotic systems, and custom equipment • Diverse industry experience • Automotive • DoD/Aerospace • Electronics • Medical • Oil & Gas
Target Markets IMSA target customers are manufacturers of durable goods in the following markets: • Automotive • Aerospace • Defense • Electronics • Medical device • Metalworking and fabrication • Oil and Gas • Plastics • Semiconductor
Sales Territory IMSA’s effective trading area is TOLA and Northern Mexico (border with Texas) – • United States • Texas • Oklahoma • Louisiana • Arkansas • Mexico • Chihuahua • Coahuila • Nuevo Leon • Tamaulipas
Marketing Plan • Customer database with over 3000 contacts throughout the Americas • Industrial Directories • LexisNexis (U.S.) • Twin Plant Guide (Mexico) • E-mail blast to customer database in early Nov. • Direct solicitation of accounts within defined target markets by SIC • Bilingual telemarketing resource for Mexico • Quarterly Newsletter • Standard line card • Regional tradeshows • Establish thought leadership for IMSA via participation in standards-setting workgroups • www.imsa-marking.com goes live early Nov.
Personnel Eric McDaniel – Print Process Engineer • 15+ years of experience in automation sales with consistent track record of achievement • 7 years with Markem Corporation selling diverse DPM technologies: • Pad printers • Laser marking systems • Ink Jet (DoD and CIJ) • Direct/Offset printing equipment • 7 years with Cognex Corporation as Business Development Manager for ID Products Business Unit • U.S. DoD Program Manager • USPS Program Manager • DPM subject-matter-expert • Bilingual English-Spanish
Personnel Beatriz McDaniel – Product Specialist • 12+ years of experience in diverse roles working for multinational corporations with manufacturing operations in Mexico • Experience with setup and operation of letterpress and flexographic label printing machinery • Customer service and accounting skills • Bilingual English-Spanish
Value Proposition . . . for customers • Single source supplier for all product marking needs • Best-of-Breed OEMs • Breadth of product offering • Depth of experience with diverse product marking technologies • Consultative sales approach • Expert knowledge of industry standards and best-practices • Ability to provide fully-integrated solutions for print process automation
Value Proposition . . . for partners • Specialists in product marking technology • Industry focus on durable, manufactured goods in select markets • Limited number of lines = more time allocated to promoting each principal’s product line • Every sales call devoted to discussing customer’s product marking needs • Ability to generate incremental revenue and margin for partners • Product marking not an “auxiliary” or “secondary” line – it’s the bottom line!
Contact Industrial Marking Solutions & Associates tel (832) 491-6506 • fax (281) 419-4549 42 Fire Flicker Place • The Woodlands, TX 77381 info@imsa-marking.com www.imsa-marking.com