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Communicating with the Public in a High Risk Situation

Communicating with the Public in a High Risk Situation. Elected Officials, Multiple Agencies, Incident Management Teams: Who Says What?. Public Information:. Getting the RIGHT Information. To the RIGHT People. At Exactly the RIGHT Time. So Everyone is Empowered to

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Communicating with the Public in a High Risk Situation

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  1. Communicating with the Public in a High Risk Situation Elected Officials, Multiple Agencies, Incident Management Teams: Who Says What?

  2. Public Information: Getting the RIGHT Information To the RIGHT People At Exactly the RIGHTTime So Everyone is Empowered to Make the RIGHTDecisions

  3. Change is occurring at a more rapid pace than ever before • The role of the PIO must keep evolving to meet public demand through old andnew technology • Proactive dissemination of public information is becoming more vital to our citizens

  4. Crisis Communications • Determine Agency Having Jurisdiction (AHJ) • Have a Plan in Place Before Crisis Occurs • Coordinate Messaging • Know Your Audiences

  5. Crisis Communications • Anticipate: look at history and what could happen • Coordinate: include all local and area PIOs (before, during and after the crisis) • Cooperate: check your ego at the door • Communicate: use every tool available

  6. Exercise Scenario • Denver International Airport • City & County of Denver • Denver Police Department • Denver City Coroner • School District Conflicting messaging causes confusion and distrust. Confusion leads to frustration and anger. Trust is key in relationships and reputation management.

  7. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”--Warren Buffett

  8. Stay In Your Lane! Who is the OFFICIAL source of Information? • Local Agency • Emergency Operations Center (EOC) • 15 Emergency Support Functions (ESF) • Joint Information Center (JIC) • Elected Official(s) • Incident Management Team (IMT) Always Refer to the Delegation of Authority

  9. Strategic Recommendations We as leaders need to: • Put greater emphasis on preparedness • Understand “Community Risk Reduction” • Strategically plan for public/survivor fear • Add psychological experts to our messaging teams • Understand the many cultures we serve People fear dangers less as they gain more knowledge of the situation

  10. Next Steps • ICS 100 - Introduction to the Incident Command System • ICS 700 - An Introduction to the National Incident Management System • ICS 800 – National Response Framework • ICS 402 – ICS Overview for Executives & Senior Officials • G191 – ICS/EOC Interface • G290 – Basic Public Information Officer • G291 – Joint Information System/Joint Information Center • E947 – EOC/IMT Interface • Spokesperson Training

  11. Questions? Schelly Olson Assistant Chief, Administration / Community Risk Reduction Public Information Officer / Wildfire Mitigation Specialist Grand Fire Protection District No. 1 (970) 887-3380 office (720) 371-9358 cell solson@grandfire.org Tracy LeClair Community Risk Manager/PIO Eagle River Fire Protection District (970) 471-5284 tleclair@eagleriverfire.org Micki Trost Strategic Communications Director Colorado Division of Homeland Security & Emergency Management (720) 852-6630 micki.trost@state.co.us

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