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Analysis

Analysis. What is this crazy word?. Analysis. a systematic examination of a given material. i.e. “What the heck is this thing, and how does it work??”. What Can Be Analyzed?. Text Speech Film Societies Politics People’s actions Teaching Arguments Marketing Human relationships

ethan-garner
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Analysis

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  1. Analysis What is this crazy word?

  2. Analysis a systematic examination of a given material. i.e. “What the heck is this thing, and how does it work??”

  3. What Can Be Analyzed? • Text • Speech • Film • Societies • Politics • People’s actions • Teaching • Arguments • Marketing • Human relationships • Visuals/Images • Spaces • Emotions/reactions • Etcetera

  4. Why Do We Analyze? • To understand things more completely • To investigate phenomena • To identify and solve problems • To understand how things operate • To breakdown complexities into manageable parts • To understand something so we can use it as a model

  5. Kinds of Analysis • Rhetorical Analysis (Argument Analysis) • Subject Analysis • Problem Analysis • Process Analysis • Visual Analysis These categories are often blended

  6. Rhetorical Analysis Also called Argument Analysis • A systematic examination of an argument • Examine uses of rhetorical elements, including: • Ethos, Pathos, Logos • Audience, Purpose, Medium • How is the author using these elements? • How do these elements work together?

  7. Rhetorical Analysis of a Visual Subject Learning Objectives By the end of the class students will be able to: • identify audience and purpose of a visual subject • identify rhetorical strategies in visual subjects • point out persuasive patterns • recognize hidden meanings and persuasive intent • analyze rhetorical components of an image

  8. PINK T-shirts • What are some recurring themes? • Recurring visuals?

  9. PINK T-shirts • What are their purposes? How do we know?

  10. PINK T-shirts • Who is the audience? How do we know? • Target demographic • Age/gender/socio-economic status/size/sexual orientation

  11. PINK T-shirts • What rhetorical appeals are being used? How do you know?

  12. Writing Prompt For this visual subject, analyze the text and visuals to identify the audience and purpose. Describe specifically what visual and textual elements of the t-shirt appeal to the audience to achieve the purpose. Describe which rhetorical appeals are being used, if any.

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