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Social Media Project University of Washington

Social Media Project University of Washington. March 2011. Mission Statement.

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Social Media Project University of Washington

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  1. Social Media Project University of Washington March 2011

  2. Mission Statement “In serving the community at large, Plaza Bank will exceed customer expectations by providing solution-oriented banking services to small business and individuals with a particular focus on serving the needs of Latino-owned small business in Washington State.”

  3. Company History • Chartered in early 2006 • Opened the Seattle Branch June 2006 with $22,000,000 in capital – highest capitalized de novo bank in Washington State history • Kent Branch opened in September 2006

  4. Company History Asset Growth (000,000)

  5. Company History Deposit Growth (000,000)

  6. Community Involvement • Over 60% of the Kent Branch customers are Latino • Active participant in the Link Deposit Program benefiting minority businesses sponsored by the Washington State Office of Minority & Women’s Business Enterprises • Conduct quarterly financial literacy seminars • Member Bank on Seattle program dedicated to moving the “unbanked” into the financial mainstream • Initial sponsor of V-Me a PBS Spanish language channel of KCTS Seattle

  7. Financial Highlights • Earnings Milestones • Monthly profitability achieved in October2009 • Net interest margin improving steadily to 4.04%(peer group benchmark 3.70%) • Liquidity Condition • Balance Sheet liquidity = 24% (regulatory minimum 15%, policy minimum 20%) • Average Liquid Assets 201020092008 $29.3MM $12.6MM $2.6MM • $8.8 million discretionary deposit at Federal Reserve Bank

  8. Near Term Objectives • Build core deposits (consumer and business checking/money market accounts, consumer CD’s) • Grow with a focus on equipment and working capital loans for small business rather than real estate loans • Expand geographic coverage as earnings allow with ‘storefront’ branches, kiosks, mobile banking and loan production offices • Maintain 10% minimum capital ratio

  9. Industry Use of Social Media • Financial Services Industry is notoriously conservative • Not typically ‘early adopters’ of technology • Few have exploited Twitter or Facebook

  10. Problem Statement/Expectations Problem • Plaza Bank has developed a strong core competence in commercial banking. Accessing the consumer and small business target market has been challenging. • Management is uncertain of the role/use of social media in reaching the target market • The Bank’s web platform is inadequate to provide an enticing user experience Project Goals • Increase brand awareness among consumers and small businesses • Pitch social media to management • Assess and recommend resources required to implement a viable social media presence • Define basic expectations for a complementary web platform from consumer’s point of view

  11. Contact Points • Carlos DiBaldi, Relationship Manager • Tel: 206-436 7616 (office); 206-377 9124 (mobile) • Email: cdibaldi@plazabankwa.com • George Armendariz, Chairman • Tel: 425-985 0437 • Email: garmendariz@plazabankwa.com • Bank Address: • Head Office: 1420 Fifth Ave, Suite 3700, Seattle • Branch: 207 W. Kent Station, Kent

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