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Government Public Relations: Informing Citizens and Influencing Politics

Explore the world of government public relations, including the roles of federal, state, and local governments, as well as corporations in shaping public opinion and driving political change. Discover how information dissemination, lobbying, and election campaigns impact the decision-making process.

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Government Public Relations: Informing Citizens and Influencing Politics

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  1. THINK Public Relations Ch 17: Government and Politics Wilcox/Cameron/Reber/Shin

  2. Overview • Government public relations • Public information and public affairs • The federal government • State governments • Local governments • Government relations by corporations • Lobbying • Election campaigns

  3. Government Public Relations • Federal Government • State Governments • Local Governments

  4. Government Public Relations • Basic purposes of government public relations • Public service • The circulation of information

  5. Public Information and Public Affairs • Public information affects citizens’ decision- making processes about policies

  6. Public Information and Public Affairs • Objectives of government information efforts • Inform the public about the public’s business. • Improve the effectiveness of agency operations. • Provide feedback to government administrators. • Advise management on how to communicate a decision or a program. • Serve as ombudsman. • Educate administrators about the role of the media.

  7. The Federal Government • The largest disseminator of information in the world • The White House • Presidents have used media attention to implement public reactions strategies. • Ronald Reagan • George H. W. Bush • Bill Clinton • George W. Bush • Barack Obama • Donald Trump

  8. The Federal Government • Congress • The House of Representatives and the Senate • Engage in extensive information-focused efforts to reach their constituents

  9. The Federal Government • Federal agencies • Employ public affairs officers and public information specialists

  10. State Governments • Employ public information officers • Conduct campaigns to inform the public about health and safety issues and to promote the state as a tourist destination

  11. Local Governments • Employ public information specialists to inform citizens about city services and promote economic development

  12. Government Relations by Corporations • Monitor governments and legislative activity • Gather information • Disseminate management’s views • Cooperate with government on projects • Motivate employees to participate in political process

  13. Lobbying • A government relations specialty • Effort directed to influence legislation/regulation • Many participate at local, state, and federal levels • Many constituents have lobbyists

  14. Lobbying • Pitfalls of lobbying • “Influence peddling” • Grassroots lobbying • involves coalition building

  15. Election Campaigns • Fund-raising is key. • Range of communication techniques employed • New communication tools quickly adopted • The Internet and social media

  16. What Do You Think? • How do the Internet and social media play an important role in election campaigns?

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