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Group project --- brand competition

Group project --- brand competition. By Roya( 张梓虹 ). Briefing. Survey of the campus-wide brands Analysis of the brand awareness and loyalty Differentiating methods. Survey of the campus-wide brands. Top three body wash products: Shower wash :

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Group project --- brand competition

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  1. Group project --- brand competition By Roya(张梓虹)

  2. Briefing • Survey of the campus-wide brands • Analysis of the brand awareness and loyalty • Differentiating methods

  3. Survey of the campus-wide brands • Top three body wash products: • Shower wash: • Johnson • Dove • Olay • Body wash soap: • Safeguard • Olay • Six god Top three shampoo products: • Rejoice • Pantene • Head & shoulder

  4. Brand awareness and loyalty analysis Methods to impress consumers: • Promotion on selling points • Advertisements on TV/internet • Poster/leaflet Awareness and Loyalty analysis:

  5. How to differentiate? Because the aforesaid brands could be attributed to two companies: P&G and the Unilever, we prefer to compare these two companies in the aspect of differentiation. • Focusing on different targets • Updating the products • Creating different breeds The P&G company uses the multi-brand strategy(多品牌战略)，while the Unilever prefers the single-brand strategy(单一品牌战略). Thank you for your attention!

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