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Creating knowledge through coworking _

JUNE 2012. Brad Krauskopf, CEO HUB Melbourne Steve Coster, Principal HASSELL. MAV – CREATING THE KNOWLEDGE-BASED ORGANISATION FOR THE FULTURE JULY 2012. Creating knowledge through coworking _. Presented by:. Evolution of Work. 01.

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Creating knowledge through coworking _

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  1. JUNE 2012 Brad Krauskopf, CEO HUB Melbourne Steve Coster, Principal HASSELL MAV – CREATING THE KNOWLEDGE-BASED ORGANISATION FOR THE FULTURE JULY 2012 Creating knowledge through coworking_ Presented by:

  2. Evolution of Work 01 External changes affect how we use places to work together ____ • _Accelerated External Changes • from process work to knowledge and creative work • demographic and workforce change • sustainability imperatives • economic pressure on performance • _Workplace Evolution • Efficiency + Effectiveness + Expression (Supported by Technology) • _Prevailing emergence of Flexibility, Mobility and “Free-range Working” • Creates New Opportunities – including Coworking

  3. Coworking_

  4. Coworking 02 External Change ____ • Coworking is a way of working that includes: • _A shared workplace • _A network of connections and opportunities • _A trusted community

  5. Coworking 02 Why its happening ____ • Better use of resources as a result of technology change: Proximity to support and opportunity Creates and keeps jobs local Freelancers Sense of community Local Economies Workforce activity Cities More efficient city form Organisation Capturing opportunities Activity nodes and sustainability Always more talent outside than within

  6. Coworking 02 A global phenomenon ____ • _HUB network, Globally • _Google Campus • _NextSpace, US • _Las Vegas/ Zappos • _Xin Den Wei, Shanghai • _Mainstream media coverage

  7. Hub melbourne_

  8. Co Working 03 HUB Melbourne ____ • _Established March 2011 (140 members, 211 sqm) • _Expanded March 2012 ( 450 members, 650 sqm) • _July 2012 (600+members, 650 sqm) • _Time based Membership • _250 use the space regularly for working and meeting • _370 come for events and connections • _50% Small business; 30% Community; 20% Corporate, Govt, Education. • _50 Disciplines/ Industries • _ Approx 5 learning events every week • _Dozens of connections online and in the space every day

  9. Coworking 03 HUB Melbourne ____ • How we do it? Where does the social capital come from? • _Cocreate • _Host/ Curate/ Catalyse • _Culture of Collaboration

  10. Innovation…amplified_

  11. Coworking 04 Innovation… Amplified ____ • Why it works? • _Proximity and high concentration of diversity

  12. Coworking HUB Melbourne ____ • Why it works? • _Bridge between Core and Edge – The spaces in between Edge Coworking Core

  13. Coworking 04 Innovation Amplified ____ • Why it works? • _Social Capital • 1 + 1 = 3

  14. Coworking 04 Innovation Amplified ____ • Why it works? • _Leverages the current technology and social paradigm • _open source • _many to many • _self organising • _ideas are the hierarchy

  15. The role of place_

  16. Coworking 04 Innovation Amplified ____ • Most workplaces are relics of a past era . . .

  17. Coworking 04 Innovation Amplified ____ • But good workplaces facilitate communication and knowledge transfer. . .

  18. Authentic, Welcoming, Comfortable for people_

  19. Diverse & Intense_

  20. Self-organising, user-appropriated_

  21. Technology enabled_

  22. ____ ANZ Centre

  23. ____ ANZ Centre

  24. ____ ANZ Centre “If you look around the organisation, you will find it is changing our culture, because people are more accessible. The building is increasing interconnectivity, breaking down barriers. We wanted to ensure that everywhere you went there was something that engaged you. I love the place, and I’ve never felt like this about a building before”. David Cartwright, ANZ COO

  25. ____ SA Water House

  26. ____ SA Water House

  27. Outcomes ____ SA Water House • Outcomes: Business KPIs • _88% agree that the building helps create the right culture • _84% agree that the building helps attract and retain • _Sick leave reduced by 1 day per person per year (from 7 to 6) • _Employee turnover reduced by 2% from 10% to 8% • _Graduate, trainee and apprentice retention increased from 81% to 91%   • _Graduate program applications increase from 20 to 400+ • _Employee engagement and job satisfaction increased

  28. So what?_

  29. Coworking _SOCIAL CAPITAL - relationships, networks and self-organisation _EFFECTIVE WORKING – distributed across multiple places _CREATIVITY & TALENT – always more talent outside the organisation than within _VALUE CREATION – workplaces can create value, not just reduce costs _PEOPLE & PLACES - Software and hardware together _NETWORKED CITIES – nodes of activities across the city 06 ____ So What

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