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Business Plan PKM-K / PKM-5 Training

Business Plan PKM-K / PKM-5 Training. Harlan Dimas School of Economics & Business Padjadjaran University Wednesday, Sept. 12, 2012 @ RSG 4 th fl., Building 4. Content. Business Plan : First formal step in Business Start-up Business Plan – Contents/Details Body of the Business Plan

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Business Plan PKM-K / PKM-5 Training

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  1. Business PlanPKM-K / PKM-5 Training Harlan Dimas School of Economics & Business Padjadjaran University Wednesday, Sept. 12, 2012 @ RSG 4th fl., Building 4

  2. Content • Business Plan : First formal step in Business Start-up • Business Plan – Contents/Details • Body of the Business Plan • Reference

  3. Business Plan • What is it ? • First formal step in Business Start-Up • Proposal, feasibility study, blue print • Management guide, plan with numbers • Why make it ? • A good plan is winning half of the battle • Communication : Financier, Suppliers • Experiment : “dry run” (on paper; vs. wet sailing), test of implicit assumptions

  4. Contents of a Business Plan 1 • Title Page : identification (names, addresses, contacts : email-phones-fax, dates, copy right) • (Executive) Summary : capture attention/ interest of readers  1-2 pp. max • Body of the Business Plan • Appendices/Enclosures • Reference

  5. Contents of a Business Plan 2 • Body of the Business Plan : • Product / Service • Marketing • Production / Operations Management • Finance • Human Resource & Organization • Risk Management

  6. Body of the Business Plan 1 • Products / Services • Knowledge : do something you know • Be the first, be better, be different • Add – Subtract – Combine - Modify • Not just the product, but all of its attributes + “intangibles”  Innovation/Creativity • “Blue Ocean” vs. “Red Ocean” strategy • Cost – quality (including service)  product positioning  P & Quality considerations

  7. Body of the Business Plan 2 • Marketing - 1 • The Marketing Paradigm • Target Market : potential customers • Competition : market intelligence SWOT • Adopt their strength & exploit weakness • Developing countries : production vs. marketing • Market observation : identify opportunities (walk @ malls  “Niche”)

  8. Body of the Business Plan 3 • Marketing – 2 • Good marketing can compensate for non-innovative products, examples : • Facsimile – FedEx, US vs. Ricoh, Japan • Dr. Dre – audio (Guerilla Marketing; non-posed “reporter style” advertising) • Airplane – distro (busses as shops) • Ma Icih – hot chips (social media; mobile shop)

  9. Body of the Business Plan 4 • Production • Who does What, When, Where, Why and How • Logistics : Inventory, Distribution, Facilities, Locations (proximity to market or input ?) • Risk Management • Legal Protection (piracy) • Insurance • Specialization vs. Diversification (prod, dd, ss)

  10. Body of the Business Plan 5 • Finance - 1 • Feasibility Study : NPV & IRR (time value) • Investment & Working Capital • Break Even Analysis & Pay-Back Period • Cash Flow Projection (“the life” of the firm) • Money is the blood of business • Numbers vs. cook • Example : how do one set P ? Target daily Q ?

  11. Body of the Business Plan 6 • Finance – 2 • Last, but not least  reality vs. creativity • Book-keeping : • Cash Flow (in – out) • Receivables – Payables (timing) • Income Statement (profit & loss  flow concept) • Balance Sheet (Assets – stock concept)

  12. Body of the Business Plan 7 • Human Resource Plan • Organization Chart & Job Description • Remuneration & Incentive Structure • “Success preceding conflicts” • Time Schedules • Progressive Checkpoints (“cash flow timing”) • Feedback & Control (Monitoring) regular • The P-D-C-F cycle dynamic assessment

  13. Closing Remarks • PKM selection is super RIGID : read and follow each instruction and every little details (font, margins, color, format, sequence + administratives) • Photographs and samples • Failure may simply means : the market is not ready  try again next year • Exit Strategy : do not give up, perseverance (T A Edison : 1,000 bulbs; Henry Ford Model-T)

  14. Reference • Burch, 2006, “Entrepreneurship”, 4th ed.; John Wiley & Sons, NY • Holt, 2008, “Entrepreneurship – New Venture Creation”, 3rd ed.; Prentice Hall, NJ • Meyer & Allen, 2007, “Entrepreneurship and Small Business Management”, 5th ed.; Glencoe, NY • Small Business Administration (SBA) – US Federal Agency (website) • Situs : UNPAD text, DirJen DikTi – PMW, Bank Mandiri & “Rumah Perubahan”, Ciputra Entrepreneurship Center

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