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Capital Partners for Education

Capital Partners for Education. Strategies for Increasing Alumni Engagement Peter Haldis PUAF 790. Presentation. What is the Problem? What motivates alumni become involved? Need to target different alumni groups differently Current Students Recent Alumni Older Alumni. Problem.

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Capital Partners for Education

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  1. Capital Partners for Education Strategies for Increasing Alumni Engagement Peter Haldis PUAF 790

  2. Presentation • What is the Problem? • What motivates alumni become involved? • Need to target different alumni groups differently • Current Students • Recent Alumni • Older Alumni

  3. Problem • Increasing CPE’s size results in increased need for funding and student mentors. • CPE alumni are largely untapped resource. • CPE needs its alumni to: • 1. Make monetary donations. • 2. Mentor current CPE students (if alumnus is college graduate). • 3. Work as ambassadors for CPE.

  4. Why do alumni donatetheir time or money? • They give to other organizations. • They had strong engagement and relationships. • They have available income and/or time. • They live near the organization. • They’re asked to.

  5. Three groups to target • Current students • Recent alumni (graduated from CPE less than 10 years ago) • Older alumni (graduate from CPE more than 10 years ago)

  6. Current students • Best way to keep alumni engaged is to prevent them from becoming disengaged in the first place. • Inter-program interaction among students  CPE has three programs: Trailblazers, Navigators and Transformers. • Engage current students in fundraising process. • Collect data on students as they exit the program and maintain contact while in college. • Social media.

  7. Recent Alumni • Most big-money donors make small donations shortly after graduation. • Direct appeal  Some alumni don’t donate because they aren’t asked, aren’t aware of need. • “Pay it forward”  Donate time, money so current students can have same experience as alumnus. • Frame need in easy-to-understand way  “If X people donate Y dollars for Z years, we’ll reach our goal.” • Social media  LinkedIn

  8. Older Alumni • Difficult to convert, no matter which strategies are used. • Target specific alumni (based on existing relationship, location, wealth, etc.) • Three-step strategy for outreach: • 1. Reconnect  “How are you? What are you up to?” • 2. Follow-up to ask if they’d consider being a mentor. • 3. If they can’t mentor, ask if they’d be willing to donate money instead.

  9. Conclusion • Best way to engage is to prevent disengagement. • No silver bullet for successful re-engagement; some will say yes, some will say no. • Create a plan and see it through. Future research: • Collect and track donation data (date, amount, how solicited) to learn best practices for future.

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