Business Resources for Health Sciences & Engineering

1. Business Resources for Health Sciences & Engineering Kresge Business Administration LibraryFebruary 23, 2011

2. Outline • Company Information • Organization Types • General • Coding Schemes • Corporate Strategy • Corporate Performance – Financials & Ratios • Corporate News • International Business • Industry Information • Coding Schemes • Industry Reports • Value Chain • Market Research • Specific Industries • Automotive • Construction • Energy • Manufacturing & Engineering • Information Technology • Medicine & Health

3. Company Information:Organization Types • For-profit • Public – publicly traded, required to report out to regulatory agencies • Private – privately held, not required to report out to regulatory agencies • Much less information available for private organizations • Nonprofit • Educational institutions, foundations, museums, etc. • Guidestar is the best resource for information about nonprofits

4. Company Information:General • Directories • Mergent Online • OneSource (with SWOT analysis) • Orbis • Guidestar • Company reports • Marketline • Annual reports • Corporate web sites • OneSource • ProQuest Historical Annual Reports

5. Company Information:Coding Schemes • Purpose • Easily pull together companies in a particular industry • Easier to code databases with “3361” instead of “motor vehicle manufacturing” • Hierarchical structure to the industry “universe” • SIC • Standard Industrial Classification • Developed in 1930s • No longer being updated • Still in use by some databases • NAICS • North American Industrial Classification System • Developed in mid-1990s in connection with NAFTA • Includes “modern” industries (IT, Internet) • Still being updated • Geographical focus • SIC and NAICS both developed in the US • Other coding schemes available (ANZSIC, NACE [Europe], UK SIC) • SIC and NAICS used for coding industries/companies around the world

6. Company Information:Corporate Strategy • What is a company doing next and why? • Tricky question – organizations don’t want their competitors to know what their plans are • Analyst reports • Thomson Research • Business and Company Resource Center • News • ABI/Inform • Business Source Complete • Factiva • LexisNexis Academic

7. Company Information:Corporate Performance – Financials • How the company is doing relative to itself • Balance sheet – assets vs. liabilities, what the company owns vs. what it owes • Income statement – income vs. expenses • Cash flow statement – where is the money going, what are those expenses? • Mergent Online, OneSource, Orbis, Thomson Research, S&P NetAdvantage

8. Company Information:Corporate Performance – Ratios • How the company is doing relative to other companies in the industry or the industry as a whole • Some companies are much larger than others, so comparing revenue between companies is not always useful • Cover: • Financial strength – how much debt vs. equity does the company have? • Efficiency – how quickly is the company “turning over” its inventory? • Profitability – how much income is the company receiving after it accounts for its costs? • Management effectiveness – how effectively is management using the company’s assets and equity? • Available in OneSource

9. Company Information:Corporate News • What has the company been doing recently? • ABI/Inform • Business Source Complete • Factiva • LexisNexis Academic • What kinds of deals has the company been involved with? • Mergers and Acquisitions – Zephyr • Private Equity (PE) and Venture Capital (VC) – Thomson ONE Banker

10. International Business • Economist Intelligence Unit (EIU) • Yes, that Economist • PDF country overviews and forecasts • PDF overviews of countries’ finance and commerce • Global Markets Information Database (GMID) • Demographic information • Industry reports by country • Consumer statistics • Not all information available for every market or ever country • ISI Emerging Markets • Company and industry reports for countries in emerging markets like South America, Africa, Central Asia, and the Middle East

11. Industry Information:Industry Reports (1) • Standard and Poor’s NetAdvantage • US industry • “Industry Survey” PDFs of fifty-five macro industries ranging from advertising to commercial transportation • IBISWorld • Global (72), China (192), and US (684) industries • Manufacturing centric • PDF reports covering specific industries – compare S&P’s autos and auto parts report vs. IBIS’ automotive brake report • Problematic for lack of sources and references • Marketline • Variety of regions but focused on US, Western Europe and East Asia • PDF reports covering specific industries ranging from AC drives to yogurt! • Mintel • Industry reports on consumer goods industries and consumer attitudes • US and Europe focus

12. Industry Information:Industry Reports (2) • Mintel • Focused on the US and Western Europe • Covering consumer goods and attitudes (i.e., a search for “shoes” yields reports on athletic shoes, footwear, children’s footwear, foot care products, women’s dress and casual footwear, and apparel and footwear: the Hispanic consumer) • Some assembly required – PDFs not available, customers must build and then export their reports • Business Monitor Online • International industry, including developing countries • Covers specific industries ranging from agribusiness to tourism • Not all industries are going to be covered for every country • Plunkett Research • Lower level of research geared toward high school and undergraduate users • Covers thirty-one specific industries ranging from advertising, branding & marketing to wireless, wi-fi, RFID & cellular • Useful for industries not covered anywhere else

13. Industry Information:Value Chain & Market Research • Value Chain: Mergent Horizon • Provides information about public firms’ competitors, suppliers, customers, partners • Shows a company’s place in the industry and “value chain,” the connections between companies that result in a product • Market Research • Hundreds, if not thousands, of vendors sell market research reports and most have web sites! • Kresge doesn’t have the resources to subscribe to most of these market research packages (often tens of thousands of dollars for a dozen or two reports) • Kresgedoes subscribe to MarketResearch.com Academic • Different than publicly available http://www.marketresearch.com/, which acts as a reseller for hundreds of these market research vendors • The Academic subscription includes reports from five vendors: Kalorama, Packaged Facts, Paul Budde, SBI Energy, and Simba Information • Kalorama in particular is useful for medical industry information • ICON (formerly part of Kresge’s MarketResearch.com subscription) reports are next to worthless. See: http://en.wikipedia.org/wiki/Philip_M_Parker

14. Specific Industriees:Automotive & Construction • Automotive • Automotive News Data Center • Subscription also at Engineering Library • Stats on auto production • Global Insight • Forecasts, country reports, sovereign and country risk ratings and same-day analysis of the economic, political, legal, tax, operational and security environments for a variety of industries • Construction • Building Green • Environmentally friendly construction

15. Specific Industries:Energy, Manufacturing, & Engineering • Energy • Alternative Energy eTrack • Great projections for very specific industry segments • Manufacturing & Engineering • Frost & Sullivan • Huge range of manufacturing and engineering sectors • Information ranges from brief reports to hundred page industry analysis

16. Specific Industries:Information Technology • Available via UM IT • Burton Group – Strategic enterprise technologies and infrastructure information • Gartner – Includes "hype cycle" and "magic quadrant" reports • Internet, online, and social computing industries • eMarketer – Quantitative information • Forrester – Qualitative information • Other • Faulkner’s Advisory for IT studies – E-business and Internet strategies, wireless communications, application development, IT asset management and related fields • InfoTech Trends – Market research data on the information technology industry, including computers, software, the Internet and communications

17. Specific Industries:Medicine & Health • American Hospital Directory • Directory of hospitals – search on criteria like geography and number of beds • Health Devices International Sourcebase • Information about medical products and manufacturers, contact suppliers, purchasing decisions, and mergers and acquisitions in the medical device industry. • Life Sciences Analytics • Information about drug company pipelines, alliances and deals, and competitors, as well as pipeline reports for individual therapy areas • Medical eTrack • Great projections for very specific industry segments • For example, under “dental devices,” projections on market size (dollar amount and volume), average price, distribution share, and company share out to 2017 for crowns and bridges, dental chairs and equipment, dental implants, dental lasers, dental biomaterials, and dental radiology equipment. • Also includes information on companies within each industry • Caveat: Information not exportable or available in PDF, only available via “print screen”