Social Media Best Practices

1. Social Media Best Practices

2. Think Outside of the Box • everyone else is - almost • state of news media • do more with less • tell YOUR story • create the news • engage citizens Tacoma Narrows Bridges Ice Fall Jan 2012

3. Social Government Framework

4. The Future qr codes • abbreviation from quick response code • readable by dedicated readers, smartphones • encoded info may be text, URL, other data pinterest • useful for visual content mobile apps • mobile app dev is huge!

5. Questions? Kris Rietmann New Media Manager Office of Financial Management & Governor’s Office e: kristina.rietmann@gov.wa.gov linkedin.com/in/kris920 @kris920 p: 360.902.0401

6. Understand Twitter • what is it? • use it to LISTEN • use it to spread your message

9. Lessons Learned • Don’t dive in; dip your toe • Keep in mind that the audience varies from channel to channel • Establish a brand across channels • Have a strategy • Content – perhaps an editorial calendar • People – perhaps shifts • Time – more than you think • Thoughtfulness Office of Superintendent of Public Instruction

10. Questions? Niquette Kelcher Content Strategy Manager | Communications Office of Superintendent of Public Instruction e: niquette.kelcher@k12.wa.us p: 360.725.6506 Office of the Governor & Office of Financial Management

11. Government 2.0 at the AGO New tools provide new ways to interact Tools added to the toolbox Choose tools that will best serve the public Give a face and voice to agencies HOT communication

12. Write What You Know

13. Who R U?

14. Add Value

15. You Are Responsible for Content

16. Comment Policy

17. Questions? Sarah Lane Director of New Media Attorney General’s Office e: sarah.lane@atg.wa.gov p: 360.753.1476