1 / 37

S ocial m edia

S ocial m edia. In Presented by Matt Roush. S ocial m edia. Social Media & You. Common Issues Not enough staff/resources? Lack of expertise in your unit? Unsure of who is responsible for Social Media strategy? Not sure if it’s really worth it?. Social Media & Everyone.

fausto
Download Presentation

S ocial m edia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Social media In Presented by Matt Roush

  2. Social media

  3. Social Media & You Common Issues • Not enough staff/resources? • Lack of expertise in your unit? • Unsure of who is responsible for Social Media strategy? • Not sure if it’s really worth it?

  4. Social Media & Everyone You are not alone! * Best Practices in Social Media, SloverLinnett Strategies & CASE

  5. Social Media • There is no magical book of answers! • It’s a Social Experiment! • I don’t claim to know everything, but I hope in the future we can work together to build our expertise! • You may already be doing some of these things—Great! • Do not feel intimidated!

  6. The Power of Social Media

  7. The Power of Social Media • Social Media is a powerful strategic tool as we work to meet the goals of our broader missions as well as our individual communication strategies. • 80% of 18-34 use Social Media • 50% of 34+ use Social Media

  8. The Power of Social Media Integrated Marketing Communications • A customer-centric, data-driven method of communicating with consumers. • The management of all organized communications to build positive relationships with customers and other stakeholders – stresses marketing to the individual by understanding needs, motivators, attitudes and behaviors.* *Journal of Integrated Marketing Communications (JIMC) Medill -- Dept. of Integrated Marketing Communications (IMC)

  9. The Power of Social Media Integrated Marketing Communications • A customer-centric, data-driven method of communicating with consumers. • The management of all organized communications to buildpositive relationshipswith customers and other stakeholders – stresses marketing to the individualby understanding needs, motivators, attitudes and behaviors.* *Journal of Integrated Marketing Communications (JIMC) Medill -- Dept. of Integrated Marketing Communications (IMC)

  10. The Power of Social Media • Integration • Incorporating social media into communication strategies across outlets and across campus • Marketing • Utilizing social media in brand development and awareness, and meeting institutional and unit goals • Communications • Understanding how and what to communicate using social media

  11. Integration • Social Media needs to be integrated into your broader communication strategies. • “Venue” not a “Strategy”

  12. Integration North Carolina State University Twitter News Website Facebook

  13. Integration Tufts University • Expand Your Audience • Draw More Fans & Followers Facebook

  14. Integration FSU.edu Social Media Index

  15. Marketing We are building a “branded house” Managing our reputation Creating an image that is in line with our identity Communicating with a consistent voice Leveraging technologies Developing memorable, unique and relevant messages

  16. Marketing

  17. Marketing • Unhappy with public perception • “Cow College” • Resources • Small staff • Small budget • Little buy-in from Administration

  18. Marketing • With Institutional Goals in mind… • Research • What do we want? • “Rebrand as innovative, socially conscious campus working toward global solutions”* • Capture hearts, minds, and yes, pocketbooks • Who is our audience? • Local and regional residents • Demographics, Media consumption • How do we reach them? • Digital and Social Media Marketing • Capitalize on Students & Alumni * “’It’s OK to be imperfect’”: One school’s quest for social-marketing success”, Smartblogs.com

  19. Marketing “I make a positive impact on the economy, environment, and community. I turn OSU’s enduring purpose into action. I am Powered by Orange.”

  20. Marketing • Began with Video Experiment • “How are you Powered by Orange?” • More than 120 Videos • ≈1,000 plays/video

  21. Marketing Facebook Blogs Twitter

  22. Marketing • As participation grew, so too did the budget • Real Results • Enrollment is up • First-time donations from Alumni is up • OSU website hits up • Is now part of the OSU culture • Events, TV commercials, apparel, advertising • Buy-In across campus “I am Orange.”

  23. Communication • Social Media should be more than just another outlet to push your news or messaging • Engagement & Interaction • Social Media best used as a means of communicating with your audience, not at them • What the Leaders are doing:* • Have a Personality/Humanize your Institution • Building Personal Relationships * “Why Your School’s Social Media Strategy is Falling Behind”, 2011, Fathom SEO

  24. Communication

  25. Communication

  26. Communication

  27. Social Media @ #FSU! For expertise, look no further than your own University!

  28. Social Media @ #FSU University Admissions

  29. Social Media @ #FSU University Admissions

  30. Social Media @ #FSU University Admissions

  31. Social Media @ #FSU University Housing

  32. Social Media @ #FSU College of Medicine

  33. Social Media @ #FSU Florida State University

  34. Social Media @ #FSU • Social Media will play an important role as we roll out our branding and integration strategies Socialize Our Strategy!

  35. Social Media @ #FSU FSU Social Media Group • Professional Development • Share Trends, Resources, and Best Practices August 16th, 11-12pm College of Medicine Auditorium

  36. Social Media Thank You!

  37. Social media & A Q

More Related