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CYSS Quality Care Campaign- Creative Brief

CYSS Quality Care Campaign- Creative Brief. Objective To reinforce training on accountability standards and the proper handling of children. This is an internal campaign geared towards Child & Youth Program Assistants. Creative materials:. Key Message (to customers)

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CYSS Quality Care Campaign- Creative Brief

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  1. CYSS Quality Care Campaign- Creative Brief • Objective • To reinforce training on accountability standards and the proper handling of children. This is an internal campaign geared towards Child & Youth Program Assistants . Creative materials: • KeyMessage (to customers) • Army Child Development Centers are committed to ensuring the highest quality of care for our men and women in uniform. • Target Audiences • -Child & Youth Program Assistants (CYPA’s) -Parents Poster/ print materials • Engagement Opportunities • -Quality Careprint materials should be placed at all Child Development Centers (CDC’s) • -Materials should be visible in the classrooms and around the CDC’s Timeframe: • Display Creative materials • Army Child Development Centers START July 2013 POC Information: Andrea Latimore Ganesa Robinson Andrea.r.latimore.naf@mail.mil; (210) 466-1864 ganesa.r.robinson.naf@mail.mil; (210) 466-1186 IMCOM G-9, Family and MWR – Marketing Division IMCOM Public Affairs Infinity

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