Student Affairs Case Study

1. Student Affairs Case Study By: Jessica Gil and Cayce Putnam Appalachian State University

2. Civility Pledge “I pledge to uphold high ethical standards. I will uphold myself and others to this civility pledge. I am committed to the pursuit of excellence in my personal, professional, and academic life. I will conduct myself with dignity and respect on campus, in social media, and in the global community. In my daily actions I pledge to value both the process and the results. I pledge to accept responsibility to improve the collegiate community, and uphold a positive outlook on policies set forth by my institution.”

3. Consequences for NOT upholding the Civility Pledge • The student must write a 2-page paper on the importance of civility within social media, and how the college could improve social media on campus. (This paper would be submitted to Kim Brown and the MC committee. Based on the students recommendations the committee would propose new social media tactics on campus to the President. This consequence would be used for a minor offenses.) • The student must meet directly with the Director of Campus Communications (Kim Brown) to productively speak about the impacts of social media. (This consequence would be used for a major offenses.)

4. Social Media Outlets • LinkedIn – to make professional connections • Foursquare – to check in to different locations and be able to see if your friends are at the same place • Skype – to communicate face to face via the internet • StumbleUpon/Pinterest – sharing interests • Instagram – taking pictures and sharing things they have done • Google+ - creating a group for a club or organization • Facebook – to connect with student organizations • Blogs – to keep up with student organizations and their achievements, etc • Twitter – consistent updates on the clubs/students accomplishments • Piazza – to have class away from class with the professor • Moodle – to be able to communicate with the professor in class immediately • YouTube – for educational videos • Apps – downloading resources for classroom activities

5. SCVNGR CHLLNGScavenger Challenge • This is an application the students will download to their smart phone to learn more about the campus and social media civility, earn rewards, and receive incentives. Students have the option of participating individually or in teams. • Go places, do challenges, earn rewards – the idea is that the students would experience new places on campus, complete different challenges at each location to educate them and allow them to practice utilizing a new and creative form of social media. • This will be facilitated by the committee, orientation, campus communications, and the SCVNGR company (www.scvngr.com). These three parties will assist in customizing the program to ensure that the students are maximizing their experience.

6. Reasons to use this program • Students learn about campus resources • Students will meet vital faculty and staff members • Building relationship with their peers outside of the classroom • Students are using social media • Students are learning the appropriate usages of social media • Student are learning about the consequences of inappropriate social media usage through campus contacts • Students are receiving incentives and rewards

7. Resources • 50 Social Media Etiquette Rules – these will be used by the professional staff members that are a part of the program to educate the students http://collegetimes.us/50-social-networking-rules-for-college-students/ • SCVNGR – http://www.scvngr.com • Imagining College Life without Social Media - http://www.usnews.com/education/best-colleges/articles/2011/10/28/imagining-college-life-without-social-media • Changing Educational Paradigms - http://www.youtube.com/watch?v=zDZFcDGpL4U