1 / 26

Search Engine Optimization, Google AdWords & Blogs

Search Engine Optimization, Google AdWords & Blogs. Landon B. Harlan President, Obu Interactive. Today’s Topics. Search Engine Optimization (7 Mins) Definition & Elements White Hat v. Black Hat Choosing a company Pay Per Click - Google AdWords (10 mins) Cost benefits Poor use of PPC

flower
Download Presentation

Search Engine Optimization, Google AdWords & Blogs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Search Engine Optimization, Google AdWords & Blogs Landon B. Harlan President, Obu Interactive Email: Landon@ObuInteractive.com Phone: 619-807-9654

  2. Today’s Topics • Search Engine Optimization (7 Mins) • Definition & Elements • White Hat v. Black Hat • Choosing a company • Pay Per Click - Google AdWords (10 mins) • Cost benefits • Poor use of PPC • Metrics & Performance Tracking • Google v. Yahoo! v. MSN • Blogging (5 mins) Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  3. Search Engine Optimization My definition: Includes multiplemethods of promoting the website, with the goal of a consistent top ranking for preferred searches that generate business. Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  4. SEO Includes: (but is not limited to) • Content – 80% of your website • Link Popularity • Search Directories • Create a Blog • Title Tags & META Data • Internal Website Linking Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  5. Content – Still King! • What Google wants • What visitors want • Increases relevancy to the searches you SEO for • KILLER WEB CONTENT GERRY McGOVERN Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  6. Link Popularity • Quality is important • More quality links the better • Be careful who you associate with! Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  7. Search Engine Directories • Could jump you past the competition • DMOZ – Free • Yahoo Directory - $299 • Best of the Web $99 • Business.com - $299 Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  8. Create a Blog • Create a few posts • Submit to blog Directories • Link to your firm’s website • If you don’t have time, hire a freelance writer or company. Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  9. Title & META Data GOOD POOR Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  10. Internal Website Linking • Link popularity to your own pages! • Improve the usability (user-friendliness) • Appear more modern and resourceful Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  11. White Hat v. Black Hat • No more tricks, “secret sauce,” etc. • Proper SEO Guidelines are published online @ Google • www.HonestSEO.com – Tips for choosing a company Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  12. Spot the Fakes • Recommendation of rarely searched, low competition search terms e.g. “Atlanta birth trauma lawsuit” • Pushing Search Marketing Associations – Does NOT establish credibility • Lack of payment structure Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  13. SEO – Choosing a Company • Referrals & Case Studies • Know where they are and talk to executive management • Exclusivity factors • Legal v. non-legal SEO companies • Ask for a plan • What happens if the goal is not reached? Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  14. SEO Summary • Powerful and worth the cost when performed by the right company. • I have no website/SEO, what can I do? • Learn More – Search Marketing Standard Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  15. Pay Per Click - PPC Near immediate, controllable, internet advertising that you are only charged for when people click to view your site. Overview Benefits Poor PPC Metrics Email: Landon@ObuInteractive Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  16. Pay Per Click - PPC • PPC is available on all search networks, even Facebook! • Everyone in this room can use it • Can be used with an existing website • Excellent metrics • Great to test new marketing efforts, and great to use in conjunction with SEO Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  17. PPC – Cost Benefits • $5 to Setup • Turn on an off • Auction Based* - Be #1 all the time or moderate between positions • Advertise in your area only: 10/25/50 mile radius – Or by City • *Quality ads are also important Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  18. Poor PPC Use Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  19. PPC Metrics – Basic 3 • How much are you spending? • How many people are clicking your ads? • How many converting/contacting your firm? Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  20. Differences in Search Engines • Search Volume & Ad positioning • Age & Demographics • Costs Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  21. Blogging An opportunity to openly share information with the public and encourage feedback or discussion. Low Cost / More Time Tremendous credibility Great for SEO Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  22. Miscellaneous • Dual monitors • Get association logos on your website • Website video • Internet & website contacts require an immediate response Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

  23. Thank you – Landon Harlan • Please email or call with questions • Landon@ObuInteractive.com • 800-619-5944 x.201 Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

More Related