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Chapter 6: Conformity & Obedience. Part 1: Feb. 22, 2013. Social Influence. 3 forms of social influence: Conformity, compliance, & obedience We automatically mimic others Social function Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms”
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Chapter 6: Conformity & Obedience Part 1: Feb. 22, 2013
Social Influence • 3 forms of social influence: • Conformity, compliance, & obedience • We automatically mimic others • Social function • Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms” • Any pressure here?
Early studies of conformity • Sherif’s lab study of autokinetic effect: • What is it? • How did participants conform? • Follow-up 1 year later…Results?
Asch’s Conformity studies – • Groups of 6 (5 confederate & 1 participant) • Procedure? • How often does conformity occur? • Any reward for conforming? • Key difference betw Sherif’s and Asch’s studies?
Why conform? • 1. Information • 2. Norms • 3. Distinction between private and public conformity -