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STATE COMM Marketing/Public Relations Committee

STATE COMM Marketing/Public Relations Committee. OUR COMMITTEE. Jeannie Norris (Alumni): co-chair Emily Parker (Textiles): co-chair Dr. Paul Cohen (Faculty, Engineering) Nate DeGraff (Engineering) Tilla Fearn (Natural Resources) Rhonda Greene (OIT) Lauren Gregg (University Communications)

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STATE COMM Marketing/Public Relations Committee

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  1. STATE COMM Marketing/Public Relations Committee

  2. OUR COMMITTEE • Jeannie Norris (Alumni): co-chair • Emily Parker (Textiles): co-chair • Dr. Paul Cohen (Faculty, Engineering) • Nate DeGraff (Engineering) • Tilla Fearn (Natural Resources) • Rhonda Greene (OIT) • Lauren Gregg (University Communications) • Claudia Kimbrough (Faculty, Management) • Mick Kulikowski (University Communications) • Caroline Barnhill (University Communications) • Mitzi Montoya (Faculty, Management) • Gene Pinder (Centennial Campus) • Melinda Reta (Institute of Emerging Issues) • Anna Rzewnicki (Management) • Steve Townsend (Physical and Mathematical Sciences) • Doug Yopp (Libraries) • Charles Canteen (Management) • Joyce Mai (Undergraduate Admissions) • Keith Nichols (University Communications) • Stephanie Hlavin (Creative Services)

  3. OUR CHARGE Marketing / Public Relations Communications with a marketing component: strategic planning, awareness campaigns and advertising. ∙ Develop and propose key messages ∙ Recommend improved tools, processes and training programs for campus communicators

  4. SWOT — Strengths • University has invested in hiring professional communicators throughout colleges, departments, units. • Colleges have strong partnerships with industry. • We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State. • University has invested in marketing research.

  5. SWOT — Weaknesses • Lack strategic institutional vision for messaging. • Weak coordination among communication units on campus. • Few measures in place to determine effectiveness of our work. • Look and feel of materials/web is not consistent

  6. SWOT — Opportunities • New chancellor at NC State • Growing comfort people have with electronic communications • New opportunities to speak directly to alumni through social media • Training on tools – Tim Jones Twitter class good example and also training for new faculty and current

  7. SWOT — Threats • Shrinking budgets • Growing competition for attention of target audiences • Social media challenges: developing cohesive messaging with multiple channels of communication.

  8. THREE KEY MESSAGES AND FRAMING SENTENCES • Internal tag line Everything you can imagine • Framing Sentence NC State, the largest university in North Carolina, provides big-school opportunities in a global innovation hot spot while fostering a tight-knit community in one of the nation’s most desirable places.

  9. KEY MESSAGES AND FRAMING SENTENCES • Internal tag line Driving the economy every day • Framing sentence NC State provides results that drive the economy –bringing critical thinking skills and discipline-based knowledge to all sectors of society through education, dynamic discoveries, and solutions to real-world problems.

  10. KEY MESSAGES AND FRAMING SENTENCES • Internal tag line Solutions for your world • Framing sentence NC State touches lives. With North Carolina roots and a global reach, we deliver solutions that anticipate and meet the needs of society.

  11. WHAT’S NEXT? • Recommendations for key messages • Recommendations for coordinating key messages • Recommendations for training and tools

  12. QUESTIONS?

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