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The benefits of outsourcing can be huge for companies which do just that. And for you as freelancer as well. This is why you should read these five tips on how to convince businesses to outsource some of their work to you and why you are perfect for the task…
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FREELANCER TIPS 5 Ways to convince clients they should outsource More freelancertips on www.freelancermap.com...
5 Ways to convince clients they should outsource • Outsourcing is something a lot of big companies do today. It can help businesses grow in many ways: finding experts that they don’t have readily available in-house, saving time and money and helping get new points of view and fresh ideas from outside. The benefits of outsourcing can be huge, but for a lot of companies it’s also a big step to take, especially if they’re not used to relying on external workforce. Your job as a freelancer is to tell them why you are the one who can take some of the load off their shoulders. Here are five tips for doing just that:
1) Show them you know their business • First, never forget the personal touch. Research a lot and find out how your client’s business ticks – what is their philosophy and their aims? Think about how you can help them achieve their goals and maybe look at possible aspects in your field that they are doing wrong. If you are an expert on, say, designing websites, don’t be afraid to tell the clients straight to the face where you think their website is not working well.
2) Spell out how they are going to benefit from your services • Once you have identified the inner workings of your potential client, you need to tell him how exactly your work will be beneficial. Offer concrete measures that will give them quantifiable results, e.g. “Doing X and Y, will optimize your site and bump up your results in Google Search”. If you can convince a company that a short-term investment in your services is going to be profitable for them in the long term, few clients will refuse.
3) Give them samples • You know those stands in supermarkets that let you have a bite of a new product to show you how it tastes so they can get you to buy it? This is a universal marketing strategy and, as such, can be applied to freelancing as well. Giving the client one example of your work can be more powerful than 10 paragraphs of you saying how good you are. In that case, actions really do speak louder than words.
4) Show them you’re professional • It is important to convince clients - especially ones who have never dealt with freelancers before - that you are going to do your job professionally. Professionalism should show in every aspect of your work: how you contact them, the way you address them, how your social media presence looks, etc. If you have references, this is a great bonus as well. Hearing from other satisfied customers is often the best way to let potential ones know that you are trustworthy.
5) Keep it short and sweet • Although the tips above might seem pretty extensive, they can be boiled down to a very short email. That should be your goal. If you want to convince a client to outsource, you are competing with various other distractions and things he or she has to do, not even speaking about the short attention span when it comes down to emails from strangers. So get to the point quickly and efficiently to increase your chances of being seen.
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