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CAS La bande Lustucru

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CAS La bande Lustucru

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    1. CAS « La bande ŕ Lustucru »

    2. « La bande ŕ Lulu pour les mordus de tordus » Stratégie de communication

    3. Publicité 33% du budget Petit dessin animé avant le dernier Walt Disney au cinéma (mercredi aprčs-midi et samedi)

    4. Promotion 67% du budget animations en GMS ; personnages déguisés en « bande ŕ Lulu » le mercredi et week-end. Distribution de bons de réduction et d’échantillons gratuits. Jeux de 7 familles dans les coffrets assortiments.

    5. Argumentaire de vente Innovant. Ludique, humoristique. Nouveau packaging attrayant, égaye le rayon. Gros budget promotion. Pub ciné - Walt Disney

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