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[Name of the product]

[Name of the product]. [Title] [Contacts] [Email address] [telephone]. Problem. [What pain are you solving?]. Solution. [How are you solving that pain?] [ Get clear about what you want the solution to be, this is the offering you are making.]

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[Name of the product]

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  1. [Name of the product] [Title] [Contacts] [Email address] [telephone]

  2. Problem • [What pain are you solving?]

  3. Solution • [How are you solving that pain?] • [Get clear about what you want the solution to be, this is the offering you are making.] • [Think in terms of benefits to the end user, not just the features]

  4. Business model • [How do you make money solving that pain?] • [Are you aiming to create something complex or simple? State it here or put an image of it.]

  5. Underline magic • [Yes, magic. What really sets what you have apart from the competition?] • [Or it might be a unique or innovative approach in utilising existing technology.] • [Keep the information simple, if you present it to others you can talk more on each point to “flesh it out”.]

  6. Marketing and sales • [How are you going to go to market?] • [What media/s will you use?] • [What time frames will you need for the initial marketing?] • [How much money and time have you allocated for the marketing?] • [What will the sales strategy be?] • [Will special training be required to get a team up to speed?]

  7. Competition slide What we can do they can’t What they can do we can’t [Spill the beans and list the top five, start with the big players and work your way down] • [State how you will beat them with your offering, e.g. a unique selling point or three] • [You could state what the leaders do that you will beat with your USP.]

  8. The Team • [unproven teams succeed not the proven] • [Other players? Partners? Associates?] • [Be clear about who you have and who you want to have…]

  9. Projections • [Numbers are not important but the matrix showing how did you get to that number] • [Set some goals.] • [Note the milestones.] • [Be realistic!: computation of the reality: add a year to the shipping date and divide by 100]

  10. Status & Timeline • [Where are you?] • [Where do you want to be?] • [Make the milestone dates clear…] • [Consider a graphic representation to make it easy to understand…]

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