Distinct or … Extinct Tom Peters Seminar2000 HSM Porto Alegre 22 August 2000

1. Distinct or … ExtinctTom Peters Seminar2000HSMPorto Alegre22 August 2000

2. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

3. A Year to Remember:03.27.99: $167B03.27.00: $555B

4. “Researchers say they have found a way to mate human cells with circuitry in a ‘bionic chip’ … The tiny device – smaller and thinner than a strand of hair – combines a healthy human cell with an electronic circuitry chip.”AP/AOL/02-00

5. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

6. “It means nothing less than the total reinvention of this company.”

7. Jacques’ New New FordFord + MSN CarPointFord + Yahoo!Ford + Oracle [Now Covisint] Ford + HP/WorldcomEtc.

8. “There’s going to be a fundamental change in the global economy unlike anything we have had since the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

9. NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

10. “There is probably going to be more confusion in the business world in the next decade than there has been in any decade in history.”Steve Case (2-00)

11. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

12. “We are in abrawl with no rules.”Paul Allaire

13. John Roth’s “Rules” [Nortel]1. Our strategies must be tied toleading-edge customers on the attack.2. Time cannot be sacrificedfor better quality, lower cost, or even better decisions.3. It doesn’t matter whether you develop or acquire leading technology.Our job is to provide the technology and products our customers need.4. Success is achieved byleading change, not waiting for it.5. We are paranoid about our leadership– willing to cannibalize our own products to maintain our edge.Source: Abridged from The Wall Street Journal (07.25.00)

14. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

15. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

16. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

17. Forces @ Work IThe Destruction Imperative!

18. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

19. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: ‘I’m sure there are success stories out there, but at this moment I draw a blank.’ ”Mark Sirower, The Synergy Trap

20. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

21. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

22. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

23. Expected “Batting Average”?Intel’s venture fund: 275 investments, $8BSource: Fast Company , eCompany

24. The [New] Ge WayDYB.com

25. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

26. More “Gales”Atlanta: +113,600 =#1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

27. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

28. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

29. White Collar Revolution!

30. 108 X 5vs. 8 X 1** 540 vs. 8

31. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

32. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

33. “More and more companies these days want to be like Cisco. They want to focus on their core businessand outsource all the superfluous stuff, like human resources, procurement and accounting.”Forbes.com, 07.17.00, on ASPs

34. “AssetlessCompany”J.B.

35. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

36. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

37. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

38. So what will be the Basic Building Block of theNew Org?

39. New OrleansApril 2000:Jazz Festival + NAPM

40. Message: You are Re-invention Evangelists!

41. ChicagoNovember 1999:SHRM

42. Message: You are Rock Stars of the “Age of Talent”

43. Every job done in W.C.W. is also done “outside” … for profit!

44. Credo“WORK WORTH PAYING FOR”

45. “PSF” ModelDepartment Headto …Managing Partner, HR [IS, etc.] Inc.

46. The Raw Material … The WOW Project!

47. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

48. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

49. Characteristics of the “Also Rans” “minimize risk” “respect the chain of command” “support the boss” “make budget” Source: Fortune’s “most admired global corporations”

50. Brand InsideBrand You: Distinct … or Extinct