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IP Interest Survey

IP Interest Survey. Marketing SquareTable November 2012. How Often Read Partner Posts IP e-Newsletter. Skim to find articles that interest me & skip the rest 54% Read the whole newsletter every month 36% Don’t read it 9%. Timing/Format Preferences.

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IP Interest Survey

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  1. IP Interest Survey Marketing SquareTable November 2012

  2. How Often Read Partner Posts IP e-Newsletter • Skim to find articles that interest me & skip the rest 54% • Read the whole newsletter every month 36% • Don’t read it 9%

  3. Timing/Format Preferences • 78% prefer to receive Partner Posts monthly • 74% read Partner Posts on their Desktop • 10% read Partner Posts on mobile device • 6% read Partner Posts on an Ipad

  4. Interest in Article Topics – Top Two-Box Scores 61% Upcoming community events 37% Customer Engagement 35% CVB marketing updates 32% Industry Trends and Legislation 31% Customer Experience 31% Opportunity to be in CVB co-ops 30% Internet Marketing Trends 29% Local Business News

  5. Interest in Article Topics – Top Two-Box Scores 25% IP Spotlights [best practices; partnerships, etc.] 24% Revenue Planning w/ operational impacts 23% Social Media and Social CRM 21% CVB services and programs for IPs 20% Alabama Tourism Department programs 20% New Product or Service Development

  6. Interest in Article Topics – Top Two-Box Scores 15% Mobile Marketing 15% Email Marketing 7% Integrated Marketing

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