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MARKETING PLAN

MARKETING PLAN. Contents 1. Executive Summary (1 page) 2. Environmental Analysis (3) 3. SWOT Analysis (2) 4. Marketing Objectives (2) 5. Marketing Strategies (4) 6. Marketing Plan 7. Conclusion 8. References (1). Executive Summary.

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MARKETING PLAN

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  1. MARKETING PLAN Contents1. Executive Summary (1 page)2. Environmental Analysis (3)3. SWOT Analysis (2)4. Marketing Objectives (2)5. Marketing Strategies (4)6. Marketing Plan7. Conclusion8. References (1)

  2. Executive Summary Contents1. Introduction2. Environmental Analysis 3. Target Markets5. Marketing Objectives7. Marketing Strategies8. Marketing Implementation9. Evaluation and Control

  3. Environmental Analysis 1. The Marketing Environment2. The Need for the Product3. Demographics4. Market Potential

  4. SWOT Analyses 1. Strengths2. Weaknesses3. Opportunities4. Threats

  5. Marketing Objectives 1. Sales2. Profits3. Status Quo4. Market Share

  6. Marketing Mix Product Strategies Distribution Strategies Promotion Strategies Pricing Strategies

  7. Marketing Implementation 1. Organization2. Time Table for Activities

  8. Evaluation and Control 1. Checking the plan implementation

  9. References 1. “Marketing Plan,” William M. Pride and O. C. Ferrell, Marketing - Concepts and Strategies, 12th Edition, Houghton-Mifflin, 2003. Sample Marketing Plan, Appendix C, pp. C1-C11, and also, p. 30, and pp. 40-48.3. “Whose Plan is Better Anyway: Yours or Mine,” Journal of Marketing Education, May-June, 2002, pp. 84-96. 4. Personal Interview with Mr. Any Name on 9/25-27, 2003 with Executive Director, Wild Adventures Theme Park, Valdosta, GA5. “What is in it for me,” A discussion on Small Business Marketing in PBS local Channel 8 on 10/5/2003.

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