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Events and Engagement

Events and Engagement. Purpose: Engage audiences in meaningful, contextually-rich conversations that provide targeted and relevant information and align with thought leadership strategies of sponsoring clients. Event Products: Editorial conferences

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Events and Engagement

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  1. Events and Engagement • Purpose: Engage audiences in meaningful, contextually-rich conversations that provide targeted and relevant information and align with thought leadership strategies of sponsoring clients. • Event Products: • Editorial conferences • Custom face-to-face (roundtables, wine tasting and half-day summits) • Webinars (Eseminars) • Virtual Trade Shows

  2. History: Established in 2002 Team: Producers/ project managers, content leaders, sales team, moderators/ subject experts Format: 45-minute program time including presentation and Q/A Model: Demand generation, thought leadership and brand building tool for sponsors, such as Dell, HP, IBM, Toshiba, Oracle and Proofpoint Volume: Over 300 virtual events in 2008 Registration: 400 unique visitors per custom event eSeminars

  3. Content remains king • Our sales proposition is founded on content quality and market expertise • Subjects closely align with topic classification of editorial brands • Editors/ subject experts service client but don’t surrender marketplace objectivity

  4. Leveraging Brands • Relevancy is paramount • Use brand platform to message audience • E-newsletters, knowledge library, and multi-channel marketing • Align editorial expertise to topic • Develop sales proficiency in integrated marketing approach

  5. Summary • Build targeted database tools • Recognize that your brand is by definition a community builder/ fills a social need • Orient the whole team to be client-focused • Measure results and maintain brand affinity • Avoid commoditization – Invest in content • Prepare to scale up!

  6. Thank You Kirk Laughlin Principal Next Coast Media and Marketing Services kirk@nextcoastmedia.com 203-453-5556

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