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Activity One

Activity One. Chloe Hankins RTA COMMERCIAL BRAINTVC_WEB. Question 1 . Purpose of the Campaign? The purpose of this ad is to tell people of Australia what the real effects of drinking actually are.

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Activity One

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  1. Activity One Chloe Hankins RTA COMMERCIALBRAINTVC_WEB

  2. Question 1 Purpose of the Campaign? The purpose of this ad is to tell people of Australia what the real effects of drinking actually are. • It clearly states that 5 minutes after your first drink alcohol starts to enter your brain and interfere with the way your cells communicate. • You can loose the ability to assess risks, the capacity to make decisions. • After a few beers you loose the ability to handle complex problems, this becomes a serious danger to you, your friends and any one around you This ad is a large wake up call for people of all generations who don’t think about what they are doing when they drink that one to many drinks at the bar after work!

  3. Question 2 Who are the target audience? In the video we watch middle aged men at a bar, shooting pool and drinking beer. • This tell us that this ad in in particularly aimed at middle aged men who work long hours during the day and enjoy a beer or two after work with their co workers. • These middle aged men usually have small families at home, and going out every night then driving home under the influence is very dangerous not just to himself but to his family also. Hopefully the ad teaches men and in some cases women to think about the consequences of their drinking.

  4. Question 3 What are the positives of this campaign? This campaign will show the audience that the affects of drinking and driving are extremely dangerous. • They explained that simply after your first drink you are affected from the alcohol just 5 minutes after • The impact is then increased when your driving home hours after that 5 minutes. • The key moral is that you are still under the influence of alcohol no matter if you have had your last drink 5 minutes ago or it was hours ago. This ad shows us that we should be more responsible and not drink and drive. Its selfish and you are putting yourself, others and your family in danger

  5. Question 4 How could the campaign be improved? • Improvements: • A wider audience approach – target an all ages audience. • Give a statistic to enforce the realism of Drink Driving.

  6. Question 5 Do you think the campaign would be effective? Yes, this campaign was a big success. I think that people of all generations; P Platers, Middle aged men and women and Mums and Dads. Would have benefitted from it. Its wake up call to people that do take risks when they drink. Drinking Kills Driving Skills

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