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Evolving Consumer Marketing Strategy

Evolving Consumer Marketing Strategy. Source: MPA. Magazine revenue share. Magazine revenue sources. 2011 DRG revenue. AIM Company Snapshot. Formed in 2003 via partnership with Wind Point Partners

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Evolving Consumer Marketing Strategy

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  1. Evolving Consumer Marketing Strategy Source: MPA

  2. Magazine revenue share Magazine revenue sources 2011 DRG revenue

  3. AIM Company Snapshot • Formed in 2003 via partnership with Wind Point Partners • Diversified enthusiast media company with five revenue primary streams: advertising, subscription, newsstand, events, books, videos, custom publishing, services. • Operating via five niche industry groups: Healthy Living, Outdoor, Equine, Marine and Home Buyer • Successfully completed 17 add-on acquisitions, most recently acquiring Source Marine’s Power & Motoryacht (PMY) and Sail magazine • Publisher of 46 properties, including industry-leading media brands Yoga Journal and Backpacker • Producer of eight in-water boat shows, including the world’s largest in-water boat show: Fort Lauderdale Intl’ Boat Show • 500 total staff, 13 offices Revenue by Segment Revenue by Operating Group 3

  4. AIM Groups & Structure Corporate Headquarters El Segundo, CA • Executive Officers • Finance • Accounting • HR • IT Equine Network Boulder, CO Healthy Living Group San Francisco, CA • 11 Magazines • US Rider • Equine.com • Websites & Digital News • Books and Videos • 8 Magazines • Shows • Custom Publishing (M&P) • YogaJournalStore.com • Retail Books and Videos • Websites & Digital News • Circulation • Production Homebuyer Publications Chantilly, VA Outdoor Group Boulder, CO • 8 Magazines • Custom Publishing • Shows • B2B Publishing • Websites & Digital News • Books • 11 Magazines • Shows • Websites & Digital News • Books • Research • Seminars Marine Group Fort Lauderdale, FL • 8 Boat Shows • 8 Magazines • BoatQuest.com

  5. Magazine Revenue Share Hoffman Media Revenue (92% Circulation Driven) Out of the Newsstand Revenue Share 60% is derived from Newsstand Specials Largest Title: Paula Deen, followed by Victoria

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