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Communications and Marketing

Communications and Marketing. Vision 2012 Public Planning Presentation. Preston Lewis Director of Communications and Marketing April 15, 2009. Current ASU Objectives Recruitment and Retention Staff Salary Equity Reviews Increased Marketing Increase in Study Abroad Scholarships

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Communications and Marketing

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  1. Communicationsand Marketing Vision 2012 Public Planning Presentation Preston Lewis Director of Communications and Marketing April 15, 2009

  2. Current ASU Objectives Recruitment and Retention Staff Salary Equity Reviews Increased Marketing Increase in Study Abroad Scholarships Division Re-Alignments New Faculty/Staff Positions

  3. Four Goals Support Hispanic Serving Institution Goals Highlight Honors Program Expansion Assist International Studies Growth Improve Quality of Publications

  4. Spanish Language Brochures and Web Pages

  5. before before after after

  6. Four Categories Brand Marketing (Advertising) $221,000 PR Marketing (ASU Magazine) $ 92,000 Targeted Marketing (Recruiting Publications) $ 67,000 Promotional Marketing (Sponsorships, Giveaways) $ 20,000

  7. Surveys • ACT Institutional Data Questionnaire • American Council on Education-Veterans Survey • College Board Annual Survey • Council of Graduate Schools/Graduate Record Exam • Institute of International Education Surveys (2) • Peterson’s Guide (2) • Princeton Review • Texas Almanac • Texas Monthly College Guide • U.S. News & World Report Surveys (3) • Wintergreen Orchard House Annual Four-Year Survey

  8. Princeton Review • Annual School Survey • Enhanced School Profile Web/Publication • Student Survey • Best Regional University Questionnaire

  9. Artist’s Rendition

  10. San Antonio Theaters • Bijou (6 screens) • Embassy (14 screens) • Silverado (16 screens) • Palladium (19 screens) • Alamo Quarry (16 screens) • Cielo Vista (18 screens)

  11. ASU Movie Ad

  12. San AntonioRegion High Schools Converse Judson High School Fredericksburg High School John F. Kennedy High School McCollum High School Roosevelt High School Memorial High School Jourdanton High School Crystal City High School And others

  13. THANK YOU! From the Communications and Marketing Staff Leonor Constancio Bree Walker Danny Meyer Jayna Boyle Roy Ivey Tom Nurre Tina Doyle Michael Martin Preston Lewis

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