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News Consumption and Social Media Use in Nova Scotia

News Consumption and Social Media Use in Nova Scotia. BizComm 2014 May 29, 2014. PRESENTATION OVERVIEW. Methodology News Consumption Social Media Use News and Social Media Discussion. METHODOLOGY. Sample drawn from an online research panel May 2-17, 2014 Sample size = 700

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News Consumption and Social Media Use in Nova Scotia

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  1. News Consumption and Social Media Use in Nova Scotia BizComm 2014 May 29, 2014

  2. PRESENTATION OVERVIEW • Methodology • News Consumption • Social Media Use • News and Social Media • Discussion

  3. METHODOLOGY • Sample drawn from an online research panel • May 2-17, 2014 • Sample size = 700 • Survey of online Nova Scotians

  4. NEWS CONSUMPTION (ABOUT CURRENT EVENTS)

  5. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) Desktop/Laptop Radio Local TV News

  6. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) National TV News Cable TV News Newspaper

  7. NEWS CONSUMPTION PROFILES (% WHO “OFTEN” GET NEWS ABOUT CURRENT EVENTS) Mobile Device Magazines

  8. DO YOU USE…? 21% 64% 74% 25% 21% 23% 9%

  9. USER PROFILES (% USING EACH PLATFORM)

  10. USER PROFILES (% USING EACH PLATFORM)

  11. USER PROFILES (% USING EACH PLATFORM)

  12. USE AT LEAST ONCE PER DAY

  13. FACEBOOK VS. TWITTER USERSHow long ago did you join?

  14. FACEBOOK VS. TWITTER USERSHow many friends/followers do you have?

  15. FACEBOOK VS. TWITTER USERSOn days when you use Facebook/Twitter, how much time do you spend using Facebook/Twitter?

  16. DO YOU GET NEWS ON…?

  17. “MAJOR” REASONS FOR USING FACEBOOK • To see what your family/friends are up to: 63% • To see photos/videos from family/friends: 54% • To chat/message friends/family: 43% • To share your photos/videos: 24% • To get news about events/issues: 24% • To play games: 13% • To post personal updates: 12%

  18. SITE ENGAGEMENT BY REFERRAL

  19. REASONS FOR CLICKING NEWS LINKS • I had been following the story: 50% • Story seemed funny or entertaining: 39% • Story was surprising or unexpected: 37% • A friend recommended the story: 31% • Story published by news organization I prefer: 24% • Story had a lot of comments/likes/favourites: 10%

  20. DO YOU SHARE NEWS ON…?

  21. DOES IT BOTHER YOU WHEN FRIENDS/FAMILY…? • Share very personal info: 69% • Brag or complain about their life: 61% • Post many times a day: 43% • Post political statements: 25% • Post inspirational sayings: 19% • Post pictures of children/pets: 9% • Post opinions about news stories: 8% • Post news stories: 4%

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