Cornell University Council Ambassador Program Training Module

1. Cornell University Council Ambassador ProgramTraining Module

2. As a Cornell University Council member, you serve as an Ambassador for the University. One of the reasons you were elected to Council is because you have demonstrated yourself to be a strong advocate for Cornell. Your family, friends, and colleagues know you as an engaged and involved Cornellian. To many, you are seen as a go-to resource for information about the University. Now you have an opportunity and a responsibility to become even better-informed and a more effective advocate. This Ambassador training module will show you how. Introduction

3. Effective Cornell ambassadors are:  Informed representatives  Enthusiastic advocates  Empowered to share information  Trained in their role  Conveyors of appropriate questions to appropriate University offices What is a Cornell University Council Ambassador? Cornell ambassadors are NOT:  • Legal representatives of Cornell  • Authorized to make commitments on behalf of Cornell  • Creators of information about Cornell 

4. Ambassador Activities Take Many Forms Formal talks Informal discussions CAAAN contact reports Social media activities Email / Text / Conference calls • Ambassador Opportunities • Affinity group events • Business & community groups • CAAAN contacts • College and Unit activities • Friends and family • Homecoming • Regional club meetings • Reunion • Social Media

5. Basic Requirements for All Council Ambassadors Share news and information about Cornell at least once a year Submit an Ambassador activity report Provide feedback to the University

6. Event / Engagement Described Presentation to 100 high school students interested in veterinary medicine Public Service Volunteer Event Zincks Night Cornell Posse Reception Regional Club Luncheon Cornell Annual Fund Reception Cornell Law School Alumni and Students of Color Mixer Regional Freshman Send-Off Event Monthly Networking Breakfast Dinner with two Cornell AA&P graduates who are practicing architects in Baltimore Ran into a Cornell friend at the airport Examples from Reports University Information Shared Cornell's CIS major and its growing popularity among students Plans for expansion on North Campus that I had learned about in a CIG Webinar Discussed Rand Hall renovation, new architecture library Milstein Program for Technology and the Humanities Makeup of the class of 2022, change of Agricultural Station name to Agritech, announcement that plants from the Botanic Gardens could be bought online New members of the alumni relations team and the new dean of the college of Arts and Sciences Feedback or Questions Received Is Cornell Tech overshadowing news from Ithaca campus? I met an alumnus who is interested in volunteering for Cornell. I referred him to alumni.cornell.edu. What more should I do?

7. iPhone Use Safari browser to navigate to reporting page.https://tinyurl.com/ambassadorupdate From the menu at the bottom of the screen,select the “Share” icon. Select “Add to Home Screen.” Set Up a Shortcut on Your Phone Android Use Chrome browser to navigate to reporting page. https://tinyurl.com/ambassadorupdate Click the menu icon (3 dots) at the top of the screen. Select “Add to Home Screen.” If you like, rename the icon, then click “Add.”

8. Automatic Reporting CornellSOCIAL Cornell Alumni Admissions Ambassador Network (CAAAN) Council Interest Group (CIG) webinars

9. Choosing Information to Share Keep the needs of your audience in mind Make a personal connection Stay informed Attend TCAM (Trustee Council Annual Meeting) View Council Interest Group (CIG) Webinars Read Council email newsletter

10. Online Resources Ezra Magazine Cornell Chronicle CornellCast Cornell Daily Sun Cornell Alumni Magazine College and unit newsletters Media Relations — In the News Google News Alerts

11. Presidential Priorities https://president.cornell.edu/presidential-priorities/

12. What if you don’t know the answer to a question? You are not expected to be an expert on all things Cornell. Depending on the situation, you might offer to do some research and get back to the questioners, or refer them to an appropriate Cornell information source. Additional Important Information What should you do if approached by the news media or another organization seeking official information about Cornell? Please refer inquiries to University Media Relations. Ambassadors are not creators of information about Cornell and are not legal representatives of the University. What’s the best way to convey feedback or observations to the University? For general feedback or observations use the ambassador activity report. If you want to convey a comment or pose a question to someone at Cornell, but are not sure who to contact, the Office of Volunteer Programs is a good place to start. Contact: ovp@cornell.edu

13. Stay up-to-date with University news and initiatives Seek out opportunities to be an ambassador Report your ambassador activity and, as appropriate, provide feedback In Summary

14. Resources Ambassador Activity Report Cornell Alumni Admissions Ambassador Network (CAAAN) Cornell Alumni Magazine CornellCast Cornell Chronicle Cornell Daily Sun Cornell Social Cornell University Council Website Ezra Magazine Media Relations – In the News Office of the President

15. Thank you for being an ambassador for Cornell. END