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Media Diversity

Media Diversity. DaShayla Robinson. What is Media?. Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. –businessdictionary.com Types Print Newspaper Magazine Radio Television Internet. Print. Newspaper

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Media Diversity

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  1. Media Diversity DaShayla Robinson

  2. What is Media? • Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. –businessdictionary.com • Types • Print • Newspaper • Magazine • Radio • Television • Internet

  3. Print • Newspaper • Late 1800s: rise of media pioneers in print industry • Competition peaked the public’s interest and popularity of print media • Magazines • 1741: first magazine in America • By 1850 magazines were established as a mass medium • FCC: little regulation over print media • Libel

  4. Radio • 1885 Heinrich Hertz- proved electricity can be transmitted in electromagnetic waves. • Introduced the idea that radio waves could be used for personal, mobile communication • 1910- Regulation of radio • Congress pass legislation over wireless communication theory • Radio Act of 1927- Beginning of radio regulation • Asserted public interest and public ownership • Broadcasters- fewer First Amendment rights than newspapers

  5. Television • 1928: introduced in the U.S. • FRC issues first television license • Development struggles • WWII • Struggle over wavelength allocations with new FM radio • Battle over government regulation • FCC’s ruling that NBC had to sell on of its radio stations was upheld by the Supreme Court • 1947: Beginning of commercial television

  6. Integration of Media • Internet • 1994: Yahoo! introduced internet radio broadcasting and internet television broadcasting

  7. Changes in Media Coverage • Events that changed news coverage • 1963: assassination of JFK • Television • 1987: FCC repeals the Fairness Doctrine • Radio broadcasters were able to express one political view without rebuttal • 2007: Virginia Tech Shooting • Social media

  8. Media Usage Today • All channels are used for all purposes

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