RAY CAMPAIGN

3. RAY CAMPAIGN • Ray will promote the “smart cool look” as the new garb for the mature progressive male .It is the platform for this guy to show the world that they are prepared 4 life and respect themselves. We will promote traditional timeless clothing with a cultural and urban twist, thus elevating the “new age prep” movement.

4. RAY CAMPAIGN • RAY is truly a new movement that is rooted in the new American dream that truly embraces all people. Ray is a campaign that will bring back the respect that America had for how they looked. Dressing for success is important because dressing is a powerful identifier of character and gives up a first impression. Parents, students concerned citizens, academic institutions, churches, fashion houses and corporate sponsors are passionate about educating America’s youth about why showing their underwear and having their pants hanging below their knees sends the wrong message and inhibits success in the real world. These people understand the influence and culture of videos, alcohol, sex and the ‘good life’-The life that can be achieved if you are

5. Ray campaign • RAY (Redressing America’s Youth) will empoy what we call the “multicultural sweetspot” techniques and use key influencers and trendsetters ( the urban market which is Black and White) to launch a fashion campaign that will make dressing up not only a cool thing, but a statement that, “if I says dress for success, I will be successful”. • Ray ( Redressing America’s Youth) is a movement that encompasses our campaign theme, Prepared 4 Life. Tastemakers and trendsetters will be our fashion and video icons. We will feature and position select traditional high quality apparel in the following: • Videos • pariswalker.com • Sitcoms • Fashion Trend Article’s with Tastemakers. • Live performances Label Launch Parties • Street Teams (NBA) • Colleges (HBCU’s included) • Motion Pictures • Award Ceremonies • Local Governments • Prep 101 website • Album Covers • Board of Education

6. Goal • Create the largest “Urban Prep” movement ever while capturing the genuine interest of those in academia, parents and young people, who are looking for a new look that combines both prep (classic) and urban fashions- the “smart look’’ MISSON • To redefine mainstream prep culture and terminology to meet the “New Age Prep’. The ones that are prepared 4 life regardless of their background- those that are prepared 4 Life.

7. rayGrassroots Campaign: The Preppiest Urban Guy in America Contest: • The PUGA (Preppiest Urban Guy in America) Contest will be held in the nations largest cities and will target the younger and older Hip-Hop guy who have matured over the years. As this guy becomes more conservative - he shows that he aspires to achieve the American dream through his dress.. In essence, our slogan “Prepared 4 life” is the cool equivalent of dress for success. Our social, and academic institutions are integral partners of RAY and have already started national dialogue on the Importance of “Dressing for Success.”

8. MARKETING The brand • Our marketing strategy is unique in that the typical aspirational images of Wasps will truly include images of Multi ethnic people adapting to various environments. We have created campaigns that lend itself to reaching the older Hip Hop guy who wants to convey that ”while he's matured, he still wants people to identify with who he is and where he comes from”… • Paris Walker lII fills the void in the marketplace for more classic ,yet conscious garb that caters more toward his lifestyle. So, instead of seeing An Anglo riding a horse, we will have lifestyle images of multi-ethnic people enjoying or partaking in the “good life”. • The imagery is one of success depicting the” clean cool look.” The logo's are subtle , yet meaningful, speaking a hip language to urban and suburbia fashionistas. • The colors are youthful, yet mature, fun, yet stylishly casual......truly for the acerage guy or someone who is in college, has a family or simply grew up enjoying fashion and looking good.

9. EDITORIAL We have been ahead of the curve and now have created ethnic logo’s and images that depict a lifestyle that adds multicultural preference. The in your face logo’s have now transitioned into conservative attire with conscious and culturally meaningful lifestyle symbols that speak to lifestyles more precisely. For instance, the African crocodile is speaking to them through its design, flare and attitude which says I’m Prepared 4 Life….. I can adapt. • Some headlines in the past that have given us the press we so desired. • We have deep connections with magazines, both fashion and music houses that are prepared to do feature stories and support RAY. • The Lacoste FUBU (For Us By Us). • The ethnic crocodile (Denykem) • Urban Prep or Urban Aristocrat • The Preppiest Urban Guy in America.( PUGA.)

10. FASHION SHOWS • On-line model search-conducted by major industry players • Source • Rolling Out • Style • Ebony • Upscale • C.O.P.E Handouts/flyers Tastemakers • Jamie Foxx • Will Smith • DMX • Andre 3000 • Cee-Lo • Vibe • The List above is targeted only • Viral marketing • Product give-a-ways • Video placements • Album covers

11. Ray Ambassadors will: • Pass out handbills with RAY literature advertising select clothiers who design classic sportswear. Two have already signed on. Dap Rugget and Paris Walker lll • Hold up campaign signs promoting Ray and select clothiers at state capitols, Board of Educations and high traffic areas in major cities such Manhattan, Washington D.C., Houston, TX, Atlanta, Ga and Detroit, Michigan. • Tastemakers will wear distinct preppie garb. They will have measuring tapes mimicking a tailor to promote our theme" For drastic times, it takes drastic measures”- our campaign is drastic but cool.

12. Campaign: • Create the largest “Urban Prep” movement ever while capturing the genuine interest of those fashion conscious consumers in those academia, parents and young people who are looking for a new look that combines both prep and urban. • Yard signs are a major part but needs to be displayed around • Schools • Major state capitals • High traffic areas • Neighborhoods • Major intersections. • February 18, 2006, Houston Texas All Star Weekend with the NBA. Paris Walker III a fashion show. • Note: The NBA just implemented a strict dress code for the league

13. Ray ambassadors Ray Ambassadors – PTA’s, fashion stylists, major magazines, business leaders, politicians, and other role models Stylist4 RAY - (major stylist from around the country) headed by Patrick Cooper Designers 4 RAY (major designers)- from select design firms Celebrities 4 RAY -we have created co-chairs for each support group. Record Companies 4 Ray targeted (Interscope, Verity, Deep End Records, Warner Brothers, Bad Boy Cope- (Club owner’s promoters and entertainers and entrepreneurs.

14. How will RAY reach consumers and Youth in America? Through various marketing tools to include : Campaign signs thatwill be displayed at the following venues, institutions and media concerns • The Book Prep 101 • Ray Website • pariswalker.com • Handbills will be passed out in high traffic areas locally and nationally. We will target venues where our audience frequent. The campaign will coincide with C.O.P.E. (club owners promoters entertainers and entrepreneurs) and our public relations/marketing team. The kick off will began 2/18 as a mini preview (Lebron James Mega Party during All Star week).

15. Target cities (20) • (Cities will vary based upon store placement) • New York • Atlanta • Los Angeles • Dallas • Detroit • Chicago • Miami • Washington D.C • Philadelphia • Charlotte • Houston • Columbia, S.C • Baltimore, Maryland • Virginia

16. Target events and facilities: • College campuses • State Capitol’s • Board of educations • Clubs • Church parking lots • Malls • Basketball games • Football games • Schools • Concerts • Award shows • Beauty and Barbershops