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Caffeine: Good Thing?

Caffeine: Good Thing?. Or Great Thing?. Josh “Red Bull” Bennett Rob “Rockstar” Flynn Steele “Full Throttle” Taylor. Rough Timeline of Caffeine in America. Tea Gains Prominence Coffee Dr. Pepper Coca Cola / Pepsi Jolt Cola Red Bull Red Bull Rip-offs 5 Hour Energy! 6 Hour Energy!!

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Caffeine: Good Thing?

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  1. Caffeine: Good Thing? Or Great Thing? Josh “Red Bull” Bennett Rob “Rockstar” Flynn Steele “Full Throttle” Taylor

  2. Rough Timeline of Caffeine in America • Tea Gains Prominence • Coffee • Dr. Pepper • Coca Cola / Pepsi • Jolt Cola • Red Bull • Red Bull Rip-offs • 5 Hour Energy! • 6 Hour Energy!! • 8 Hour Energy!!! • 10 Hour Energy!!!!

  3. The Staples: Tea and Coffee • Backbone of many Americans mornings. • Coffee 80-200mg caffeine per serving. • Tea 15-60mg caffeine per serving.

  4. Black Tea vs. Coffee

  5. Energy Drinks • Besides differences in flavor, packaging, and ‘image’…

  6. THEY ARE ESSENTIALLY ALL THE SAME!!! • Similar amounts of caffeine • Similar Caloric value • Similar additives (taurine, guarana, B-vitamins) • Same theme of bogus proprietary blends (extracts from exotic sounding herbs)

  7. The Originals… ….And the Imitators

  8. Rip-offs Spawn Spinoffs

  9. Most Caffeine Under a LidAND (believe it or not)The Best Bang for Your Buck 24 oz Jolt Cola 420 mg Caffeine 0.89 cents per mg caffeine 18 oz Starbucks Coffee 405 mg Caffeine 0.92 cents per mg caffeine

  10. What is the Best Bang for your Buck?(Bulk Purchase) By Comparison: 16oz 24 pack for $47.50 Amounts to 1.20cents per mg caffeine 100 mg (typical dose) is still $1.20!!! 384 Tea Bags for $24.30 Amounts to .13 cents per mg caffeine 100 mg (typical dose) = 13 cents!

  11. What is the Worst Bang for your Buck? 5 Hour Energy (and basically all energy shots) 3.36 cents per mg of Caffeine 8 oz Red Bull 3.06 cents per mg of Caffeine

  12. How HFCS Came To be In 1973 Secretary of Agriculture Earl Butz “Fence Row to Fence Row" policy Government subsides reversed for corn growers. Made it profitable to make HFCS

  13. Why HFCS? • HFCS is cheaper than sugar • Saving passed on to consumer • Low cost may increase consumption

  14. Energy Drinks: Positive Aspects • Increased productivity of workforce • Increased productivity of students • Increased alertness of drivers • Increased alertness of workers in high risk scenarios (pilots, air-traffic controllers) • Helpful to night shift and military personnel • Contain Antioxidants and B-Vitamins

  15. Energy Drink Concerns • Marketed to young people and athletes • Regular Consumption: long term effects unclear • Overall stimulant dosage impossible to know • Interactions with prescription drugs • Metabolites: potential false positives on drug tests? • Diuretic effect is dehydrating for athletes • Gastro-Intestinal upset • Herbal ingredients not regulated/standardized

  16. Contraindicated Populations • Pregnant Women • Elderly • Individuals with Cardiovascular Complications • Individuals Prone With Anxiety Disorders • Infants!

  17. Taurine • “Carninutrient” • Cardiovascular Benefits • Anxiolytic (Calm, yet alert) • Protective to electrical tissue (brain, heart, muscle)

  18. Party Wisdom: The Red Bull Myth • “Dude, Red Bull is made from bull’s testicles” • Taurine: first isolated from bull seminal fluid • But: Easy to synthesize in the lab…fortunately!

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