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Under Armour

Under Armour. Ryan, Damon, Tim, Tim, Jimmy, Alex, Ryan, Adam. What does Under Armour have to offer???. Under Armour training Under Armour baseball Under Armour football Under Armour running Under Armour casual. History. Kevin Plank is the founder

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Under Armour

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  1. Under Armour Ryan, Damon, Tim, Tim, Jimmy, Alex, Ryan, Adam

  2. What does Under Armour have to offer??? • Under Armour training • Under Armour baseball • Under Armour football • Under Armour running • Under Armour casual

  3. History • Kevin Plank is the founder • 1996: the first micro fiber t-shirt was made. • It was used to wick moisture away. • Also in 1996, Under Armour developed performance product lines such as Coldgear, Heatgear, Tech Gear, and All Season to cover every climate and condition an athlete may face in a year. • 1997: Twelve college football teams and ten National Football League (NFL) teams begin wearing Under Armour garments.

  4. Continued… • 2001: Supply agreements with Major League Baseball, the National Hockey League, and the NFL are signed. • 2002: Under Armour gear becomes available in over 2,500 retail stores; company begins testing a women's apparel line. • 2003: The Women's Performance Gear product line is officially launched in retail outlets and on the company web site.

  5. Kevin Plank • Born August 13, 1972 in Kensington, MD • Played football for University of Maryland • He founded Under Armour in 1996 • Plank thought up the idea because he got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey.

  6. Under Armour Products

  7. Today's Marketing Strategies Flyers Coupons Internet Commercials Word of Mouth Billboards

  8. Warning: Stop training in running shoes. Wear the first pure performance trainers built for the athlete of tomorrow.

  9. Under Armour Metal • The ultimate Under Armour fabrication. • Under Armour metal construction wicks moisture faster. • Strategic ventilization maximizes airflow.

  10. commercials • http://prototype.underarmour.com/

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