[PDF] DOWNLOAD The Art of Pricing, New Edition: How to Find the Hidden Profits

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3. [PDF] DOWNLOAD The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business DESCRIPTION 15 minutes ago - COPY LINK TO DOWNLOAD : https://blipobispolias.blogspot.com/?now=0692875131 | READ [PDF] The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business | Want to make a bad year better or turn a good year into a blockbuster? Improve your pricing strategy and discover the untapped gold mine that exists in your products and services.Whether you are in marketing, a manager, on the salesforce, in finance, or the CEO/CFO, pricing your products matters to you. The Art of Pricing is a practical guide for solving one of the most important dilemmas in business: how to use price to uncover hidden profits and find new opportunities for growth.This roadmap to pricing illustrates and explains:The financial windfall that can be reaped from small changes in priceMethods to derive the &#8220riht price&#8221for your product or serviceHow a series of easy-to-implement strategies enables companies to serve and profit from the largest possible customer baseHow new pricing strategies can activate dormant customersWhy the key to better pricing is to provide customers with options &#8211different prices, versions, and opportunities to purchase &#8211to best meet their needs.Using a range of examples, from small businesses to big companies like Ford, Rafi shows how expanding your vision of pricing can accelerate profits and growth at your company.Critical ReviewsWhen The Art of Pricing first came out, The New York Times named it among those business books that &#8220shuld have been best sellers&#8221but got lost &#8220inthe shuffle.&#8221#8220The key to getting that additional profit, Mr. Mohammed contends in a clear, conversational tone, is to offer customers a variety of pricing options and allow them to pick the one that works best for them&#8230Wht is clear from Mr. Mohammed&#8217sbook is that it might be easier to produce greater margins by concentrating on the numerator (price) &#8211what you charge &#8211instead of obsessing about costs.&#8221The New York Times&#8220Th Art of Pricing is an entertaining primer on how to unlock &#8216hiden profits&#8217and growth by aligning your product&#8217sprice with the value customers place on it.&#8221BusinessWeek SmallBiz&#8220Ths conversational, easy and informative read is worth paying attention to.&#8221Entrepreneur Magazine&#8220Hee is a book that is really &#8216whre the rubber meets the road&#8217pricing&#8230Ienjoyed this book because the author wrote a book full of real world examples.&#8221A Jack Covert Monthly Selection, 800CEOREADIncluded in the Forbes&#8217Entrepreneurial Library (10 books that no entrepreneur should be without). &#8220Prcing products and services is one of the most crucial, and difficult, decisions that an entrepreneur will make&#8230he(Mohammed) finds psychological and macroeconomic rules to help readers set prices effectively as they enter the marketplace.&#8221Forbes.comTestimonials&#8220Alighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations.&#8221Alfred E. Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, and former chairman of the Civil Aeronautics Board &#8220ThArt of Pricing is a &#8216mut read&#8217for every manager it will help you better serve your customers as well as make you more money.&#8221Irving Azoff, CEO of TicketMaster and CEO of Frontline Management&#8220Ths book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that masters of this discipline can reap profit while

4. delighting customers. Rafi Mohammed is the da Vinci of pricing!&#8221Robert G. Cross, Chairman and CEO of Revenue Analytics

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