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Facebook Case Studies: Creative Uses of Social Media

Facebook Case Studies: Creative Uses of Social Media. Presented by Carolyn O’Neill Griffin Internet Consultant WSI-we simplify the internet 703.209.7458 cgriffin@wsimarketing.com. Overview for Today. Understand what the following Facebook elements are Facebook profiles Facebook pages

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Facebook Case Studies: Creative Uses of Social Media

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  1. Facebook Case Studies: Creative Uses of Social Media Presented by Carolyn O’Neill Griffin Internet Consultant WSI-we simplify the internet 703.209.7458 cgriffin@wsimarketing.com

  2. Overview for Today • Understand what the following Facebook elements are • Facebook profiles • Facebook pages • Facebook applications • Case studies of creative uses of Facebook pages and applications • Discuss emerging best practices for making the most of Facebook pages

  3. Facebook Elements • Profiles • Original FB • Profiles are about people • Applications • FB Platform launched in May 2007 • Lets developers outside of FB write applications • By July 2008 ~33,000 FB applications had been developed; there were over 400,000 registered FB developers • Application spam is a growing problem • Pages • Introduced in November 2007 • Pages are about “businesses, brands, and celebrities” • Small business is still trying to figure out how best to leverage pages

  4. Case Study–Facebook ApplicationJames Avery Jewelry • Developed with FB’s off-the-shelf Gift Creator application by an FB user who is a fan of James Avery Jewelry • Unclear if developer has any business relationship with James Avery Jewelry • App launched Feb 8, 2009 • Had 7,743 users as of March 2, 2009-that’s an average of 336 new users per day

  5. Case Study – Facebook ApplicationBurger King “Whopper®Sacrifice”(Crispin Porter + Bogusky) • Custom developed Facebook application • “Sacrifice” (remove) ten friends and receive a coupon for a free Whopper® by mail • Capture contact/mailing info for people who like Whoppers® • 233,906 friends were removed by 82,771 people in less than a week • Facebook shut down the application because it showed who had been sacrificed, and by whom • Violation of FB’s privacy policy

  6. Case Study- Facebook PageBonnie Horseman Photography • RSS feed from blog • Keeps FB page fresh and current • Drives traffic to blog • Good linking to main website • Strong fan base helps viral marketing • Very effective use of photo tagging • Brings those who have been tagged (or their parents) to the FB page • Reinforce customer relationship • Likely to elicit comments/testamonials • Friends of those she tags see that in their friend’s status update, and may go look at it • Viral marketing • Indirect selling

  7. Use your logo as your profile photo Use a minimum of text in your Description Link to your other online presence(s) Website(s) Blogs Other social networking profiles YouTube (add the YouTube Video Box Application) Add and use the Notes Application Add the Static FBML Application add images, links, tables and html forms If you have a blog, add the Blog RSS Feed Reader Application Update your fans a few times per month Make sure you link to your website(s) in the updates Use an Update signature and include a link to your website in it as well Run contests to increase the activity on your page Ask people to become a fan or post comments on your wall within a certain time frame and then reward them with something of perceived value Ask everyone you know (including your staff) become a fan of your page and to share or Post your page. Make it easy for them - email them the link to your FB page Promote your page in FB Groups and on other pages Search for FB groups related to what you do and post your page in their Posted Items (if enabled). Use "Favorites" to build partnerships Work with other businesses who offer goods and services that complement yours, and “fan” each other, post on each others’ pages, write on each others’ walls and tag each others’ work in photo albums. E.g. an event planner could build this kind of synergy with a photographer, florist, make-up artist, etc. Consider allowing your fans to post photos Enable the Fan Photos option, but monitor this closely so that you can take down any photos that you feel are not beneficial to you Post comments on your own wall Lets your fans see two-way conversations between you and other fans Be sure to click anywhere on the page so FB will recognize your Admin status. Your logo (rather than your personal profile photo) will show up Best Practices for Making the Most of Facebook PagesSource:http://www.diosacommunications.com/facebookbestpractices.htm

  8. Recap • Defined and described • Facebook profiles • Facebook pages • Facebook applications • Discussed three case studies • James Avery Jewelry • Burger King Whopper Sacrifice • Bonnie Horseman Photography • Discussed best practices for making the most of FB pages

  9. Q&A

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