The Role Of Data Analytics In Shaping Retail Mobile E-commerce

1. The Role Of Data Analytics In Shaping Retail Mobile E-commerce Mobile Commerce: A Growing Trend Mobile commerce is rapidly expanding, with consumers increasingly shopping and engaging through their devices. Brands and retailers are capitalizing on this trend, using technology to engage with loyal customers. The Role of Data Analytics in Mobile Commerce Data analytics plays a crucial role in shaping mobile commerce. It allows businesses to understand customer behavior, preferences, and buying patterns, leading to a personalized shopping experience. Product recommendations based on browsing history or personalized discounts can significantly enhance the customer experience and boost sales. Mobile Commerce: Rising but Challenging According to Forrester’s 2023 Retail Mobile Websites report, the number of U.S. adults buying mobile has increased from 29% in 2021 to 37% in 2023. However, the channel faces challenges. A third of American shoppers who don’t make smartphone purchases find it easier to transact via computers, while 23% find their screens too small for shopping. The Importance of Guest Checkout and Faster Checkout Data analytics has shown that more than half (55%) of Forrester’s usability test participants said guest checkout is critical for retailers’ mobile websites. However, two of the ten retailers reviewed still didn’t offer guest checkout as an option. Additionally, 13% ofU.S.adults said faster checkout is critical in choosing where to shop. However, only one of the retailers Forrester reviewed, Nike, could complete a transaction in under two-page loads. Mobile Shopping: A Key Player in Holiday Season ChristmasSale Data analytics also revealed that mobile shopping comprised over half (55%) of overall online retail sales on Thanksgiving, up 8.3% year-over-year, according to Adobe. Shoppers went on to spend 61% of online sales through their smartphones on Christmas. Improving Mobile Shopping Experience E-commerce platforms are introducing features shopping features to improve the mobile experience. For instance, Etsy unveiled its visual image search capabilities, Amazon added the Inspire feature to its mobile app, and Walmart debuted its Text to Shop tool. These improvements are driven by data analytics, which provides insights into customer preferences and behaviors. The Challenges of Mobile Commerce Despite increased adoption, mobile commerce has proved challenging. Instagram removed its Shop tab from the homepage, eliminating a dedicated shopping destination, but users can still shop on the app. These changes underscore the dynamic nature of mobile commerce and the need for continuous data analysis to understand evolving consumer behaviors. Key Takeaways Mobile commerce is growing but faceschallenges like small screen sizes andthe ease of transacting via computers. Data analytics iscrucial in shaping mobile commerce, enabling personalizedshopping experiences and informing businessdecisions. Guestcheckout and fastercheckout are critical features formobile commerce, as revealedbydata analytics. Mobile shopping plays a significantrole during the holidayseason, asshown bydata analysis. E-commerce platforms are constantly innovating to improve the mobile shopping experience,driven by insights fromdata analytics. Despite its growth,mobile commerce faceschallenges andcontinuously evolves, underscoring the need for ongoing data analysis. About GetOnData GetOnData, an industry leader in data analytics, offers retailers crucial insight into the mobile e- commerce landscape. Our services help businesses understand customer behavior, address challenges, and capitalize on opportunities. Our data-driven approach enables them to stay at the forefront of an ever-evolving retail industry! /getondata @GetOnData This infographic is created by: To know about us visit: GetOnData https://getondata.com /company/getondata/ /getondata/